Using Twitter in your Marketing Mix

January 10, 2012 by  
Filed under Twitter Tuesday


Before incorporating Twitter into your marketing mix you need to get to know how it works.  Unless you know what you are doing it will show very quickly.  You must also make sure it adds value to your campaign and overall marketing strategy.  While it is free to join and constructing Tweets appears to be a quick and simple task, do not underestimate... [Read more ⇒]

Twitter Is The New PR Manager

November 8, 2011 by  
Filed under Twitter Tuesday

Microblogging / Microblog

Before a person buys a product or service from a company, they are treated like royalty. All goes well until they have an enquiry or a problem to sort AFTER they have bought the product or service. That is a totally different tale and we all have horror stories to write about the shoddy manner in which many companies treat their established clients.... [Read more ⇒]

Twitting Into The Market

August 30, 2011 by  
Filed under Twitter Tuesday


Twitter Tuesday Tip of the Week: In a thoroughly saturated market, which is mostly the best way to describe the situation today, it is almost impossible to make any sort of headway amidst all the brands, businesses, and companies all seeking to elbow each other out of the collective attention of the consuming public. Given this situation, how can a... [Read more ⇒]

Why Is Twitter Even As Effective As It Is?

August 23, 2011 by  
Filed under Twitter Tuesday

twitter tweets

Twitter Tuesday Tip of the Week: Just like a little bird that never seems to stop twitting and flitting about, Twitter has been one of the most effective online tools nowadays to create any form of buzz, be it to scandalize a personality, broadcast an event, or simply let people know what you’re up to. This kind of buzz, however, has also attracted... [Read more ⇒]

Establishing the Right Voice – A Twitter Case Study and More

Social Media jargon and acronyms on a blackboard

When we talk about establishing the right voice from the perspective of social networking marketing, and use a specific Twitter case study as an example; we must also understand that the ‘right voice’ applies to all marketing situations. Obviously there are certain tendencies in varied directions for all marketing vehicles, but online these... [Read more ⇒]

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