Twitter & Creative Marketing: Two Success Stories

October 6, 2011 by  
Filed under Small Business Thursday

creative marketing

As with most social media, Twitter has become an increasingly popular marketing tool for businesses. The service has millions of users all over the world so it’s not hard to understand why making use of tweets could be a great idea for building a brand or reaching new audiences. However, many companies have struggled in the past to figure out the... [Read more ⇒]

Inbound Marketing and the Internet: A Successful Marriage

September 22, 2011 by  
Filed under Small Business Thursday


Much of what people mean when they talk about marketing is outbound marketing. Outbound marketing means you are trying to reach potential customers who may fall into your targeted demographic but who may or may not be interested in what you have to offer. They are non-qualified leads, as we say in the business. On the other hand, you have inbound marketing.... [Read more ⇒]

Storytelling as a Marketing Tool

January 30, 2011 by  
Filed under Marketing Monday

Storytelling as a Marketing Tool Today

Marketing Monday Tip of the Week: Start Telling Stories! Storytelling is an actual marketing tool and a very powerful one today in use by the largest corporations and not limited to them. Giants such as Virgin and Kodak utilize it well in their campaigns and neither is storytelling fiction or false testimony. Instead of fables marketers today are... [Read more ⇒]

Location Based Marketing – What Works and What Is Not Working Yet

January 20, 2011 by  
Filed under Small Business Thursday

Phones using Foursquare. Location Based Marketing

Small Business Thursday Tip Of The Week: Location, Location, Location Location based marketing could work, the idea is sound the technology is there but it hasn’t quite taken flight yet, at least not on all fronts. The way it might work in a perfect social environment is that the customer checks into the store and it could be one or it could be one... [Read more ⇒]

Contrast in Styles – The Evolution of the Starbucks Siren

Starbucks - The Evolution of the Siren

Wednesday Small Business Bonus! A while back, I wrote about the GAP changing it’s logo and suffering a HUGE backlash online. What the GAP did was drop a bomb on their customers with no warning or no explanation. Why Should the GAP warn us? Just look at the backlash. With the advent of Social Media, it is increasingly difficult to fly under the... [Read more ⇒]

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