Benefits of e-marketing for small businesses

February 2, 2012 by  
Filed under Small Business Thursday

Web Sale

The range of marketing options available to small businesses has grown enormously as a result of the emergence of e-marketing.  In addition there are many benefits for small businesses who use e-marketing effectively. Some of these include: Wide geographic reach The internet enables every business, no matter how small, to have a global reach.  Take... [Read more ⇒]

Promoting on a budget

January 30, 2012 by  
Filed under Marketing Monday

charts and graphs of sales

For small and medium sized businesses it can be difficult to justify expenditure on promotions and advertising.  However with the right strategy and a creative approach it is possible to achieve a great deal with very little resources.  The bad news is there are no quick fixes, it really takes planning, time and a great deal of self-promotion.  The... [Read more ⇒]

Relationship Management through e-marketing

January 26, 2012 by  
Filed under Small Business Thursday

Internet and Marketing - Word Cloud

It has become even easier to build good relationships with your customers with the emergence of e-marketing techniques.  The range of approaches available at the click of a mouse is a huge benefit to small business owners.  Especially as much of it can be done very simply and for little cost.  However in order to make the best of e-marketing and... [Read more ⇒]

Email opt-in providers

January 12, 2012 by  
Filed under Small Business Thursday


Email marketing is all about building your relationship with your customers.  It is therefore essential to have an effective approach to email campaigns to get the most out of your wider marketing campaign and to create the right reputation for your company and product.  To get the most out of email marketing and limit the potential for your email... [Read more ⇒]

Putting the Customer Back in Customer Service

October 20, 2011 by  
Filed under Small Business Thursday

customer service

Let’s be honest. When is the last time you were honestly impressed by customer service you received? Today, it’s much more common to hear complaints about horrible phone exchanges, rude cashiers, and poorly informed sales staff than anything resembling good customer service. You don’t want that for your business. Customer loyalty is important;... [Read more ⇒]

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