Letting Your Staff Do the Marketing for You

October 17, 2011 by  
Filed under Marketing Monday


Sometimes our best marketing assets are right under our noses, but we just don’t see them. That’s the case with your staff. Sure, they provide a good experience for your customers or clients and that’s important. But they can be a valuable asset in other ways, too. Upselling & Cross Selling Whether you run a retail chain selling products or... [Read more ⇒]

Using Your Price as a Marketing Tool

October 10, 2011 by  
Filed under Marketing Monday


When we think of marketing based on pricing, we usually think of advertisements for sales prices or special limited time discounts. But you can be using your price point as one of your most effective marketing tools. The best part is you don’t necessarily have to be the cheapest in town to use price to lure in customers. Know the Competition First,... [Read more ⇒]

Why You Need a Mailing List (or What to Do with the One You Already Have)

September 26, 2011 by  
Filed under Marketing Monday

Mailing lists sometimes don’t get the appreciation they deserve. In reality, they are the backbone of your marketing efforts, especially when you are trying to build loyalty and increase spending among your current customers or clients. There are plenty of good ways to build your own mailing list. You just need a reason for people to give you their... [Read more ⇒]

Why One Size Should Not Fit All in Your Marketing

September 12, 2011 by  
Filed under Marketing Monday


As a small business, your marketing budget is probably limited. But that’s no reason to put all of your eggs in one basket. No matter how much success you’ve found with a single marketing approach you can’t afford to rely solely on one type of marketing. You need diversification if you want to get the most from your marketing budget. Four Types... [Read more ⇒]

How to Get the Maximum Benefits from Social Media Marketing

January 17, 2011 by  
Filed under Marketing Monday


Marketing Monday Tip of the Week: Always have a Plan! Social media marketing sounds like a great idea, and it is but all too often small businesses enter into the marketing venue without any particular overall strategy. What that means is that they either hit it lucky (seldom) or they waste time and effort and money with few or no returns. Target... [Read more ⇒]

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