The Danger of Originality

Word Ball - Innovation

The Danger of Originality: “Don’t always seek to Invent; Innovate instead.” There is massive difference between innovation and invention. The classic example is trying to re-invent the wheel, what massive waste of energy to come up with a square wheel that works? Innovation is taking the wheel as it was invented and then improving... [Read more ⇒]

Brand Loyalty the Key to Success

December 27, 2010 by  
Filed under Marketing Monday

Innovation and brand loyalty

Here’s your Marketing Monday tip of the week: Use innovation to build brand loyalty Perhaps the idea that brand loyalty is what makes the world go around is not a new one but few have pulled it off the way the folks at Apple have. You know you are doing something right when the Marketer of the Year title is replaced by the Marketer of the Decade... [Read more ⇒]

Ning and the Art of the Viral Spiral

There is a great article in the new Fast Company Magazine all about the do it yourself social network “”Ning”. The article begins by letting us in on a little secret: Here’s something you probably don’t know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from... [Read more ⇒]

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