Storytelling as a Marketing Tool

January 30, 2011 by  
Filed under Marketing Monday

Storytelling as a Marketing Tool Today

Marketing Monday Tip of the Week: Start Telling Stories! Storytelling is an actual marketing tool and a very powerful one today in use by the largest corporations and not limited to them. Giants such as Virgin and Kodak utilize it well in their campaigns and neither is storytelling fiction or false testimony. Instead of fables marketers today are... [Read more ⇒]

Five Reasons Why Twitter will ROCK Your Customer Service

January 18, 2011 by  
Filed under Twitter Tuesday

twitter for better customer service

Twitter Tuesday Tip of the Week: Use Twitter for better customer service! Customer service has come to be synonymous with hour long waits on the phone to speak to an impersonal voice which may or may not give the customer any satisfaction. Now companies are using other names such as Customer Support. However, customer support doesn’t have to be... [Read more ⇒]

Radical Logo Redesign May Cause Consumer Resistance

December 23, 2010 by  
Filed under Branding, Small Business Thursday

Take care when making brand change

Small Business Thursday Tip of the Week. Be careful when you make sweeping brand change and always listen to customer feedback. The internet and particularly social networking is a two edge swords for companies and gives as well as takes. While the internet lets any company reach a much larger audience it also lets groups of people band together to... [Read more ⇒]

Reality Hits Marketing Via YouTube

December 20, 2010 by  
Filed under Marketing Monday, You Tube


Here’s your Weekly Marketing Monday Tip: YouTube Marketing! Reality shows and real performers whose most memorable traits are the fact that they are just like most everyone else have engaged the public’s imagination and hence garnered the attention of marketers and advertisers. Many Youtube stars are simply ordinary people with something to... [Read more ⇒]

Controlling the Conversation

December 13, 2010 by  
Filed under Marketing Monday, Viral Marketing


Here is your Marketing Monday Tip of the Week: A couple of weeks ago the Huffington Post added a story with a video about the changing borders of Europe called – “Europe Map Video Shows Changing Borders, ’10 Centuries In 5 Minutes’ (VIDEO)”. The video is really cool, in under 5 minutes, you get to watch a history lesson... [Read more ⇒]

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