10 Small Business Trends for 2009

December 30, 2008

I love prognosticators! It’s the end of the year and now’s the time when all the predictions are coming in. I don’t really care what Jennifer Aniston and John Mayer are up to (it’s OK if you do… No judgment from me) but give me some insight on small business trending and I’m all over that…

So it is on that note that I would like to share with you this great article form Small business Labs called: 2009 Top 10 Small Business Trends. The article is very timely considering that some economists estimate that as much as 95% of our economy is driven by small businesses.

However, it is number 10 on the 2009 small business trends list that caught my attention:

10. Small Businesses Will Expand Their Use of Online Marketing Tools: Despite the economic downturn, we expect the small business sector to increase its use of online marketing tools and methods in 2009. Online marketing is cheaper and often more effective than traditional approaches. And although online marketing can be complex, many tools and methods are accessible to DIY small business marketers. With small businesses focused on customer acquisition and re-defining their business methods, we expect their use of online marketing to grow in 2009.

Since those in the know realize that online marketing can be far less costly than traditional forms of marketing. Do newspaper ads really get people into your store? The answer: Yes, but… Of course offline marketing works – but even in a small market a newspaper ad might cost several hundred dollars.

If you take into account that a full 50% of your potential customers are looking for your small business online – What if you could be the first option they see when they are looking for your type of product or service online? Well, you probably can!

Utilizing the vast resources of the internet as well as variations of what savvy Internet Marketers use – yes indeed you can. Internet Marketing is a business and chances are you’re not in the internet marketing business. So, would it make sense for you to become a full time internet marketer? NO! You need time to run, maintain and grow your small business.

That being said, there is a lot you can do to market your small business online and chances are that your competition is not.

By blogging, social networking, social bookmarking, even strategically placed video, you can increase your presence on Google and on the web in general.

Hone your message, create multiple gateways to your web presence online, perform great customer service, and watch your small business grow.

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