Marketing with a Purpose – Leo Burnett Dares LeBron to Step in Michael Jordan’s Shoes

July 3, 2010 by  
Filed under Rock Star Marketing


Chicago Ad Agency Leo Burnett Dares LeBron to Step in MJ’s Shoes using extremely bold advertising campaign If you are the Chicago Bulls, and you really want LeBron James to leave Cleveland and play with you, evidently, now is when you pull out all the stops. Rock Star Marketing Alert! You don’t ask LeBron James to come to Chicago and play... [Read more ⇒]

Marketing Like a Rock Star – My Sharona

February 22, 2010 by  
Filed under Rock Star Marketing

This is part 4 of my Marketing Like a Rock Star Series. What do you have that can be your single most powerful door opener (conversation starter)? Did you play college ball in the Pac 10? Traveled to all 7 continents? Did Kobe Bryant crash into you when saving a ball from out of bounds? We all have ‘em, now it’s time to start using ‘em… Among... [Read more ⇒]

Marketing like a Rock Star – Take 3

October 6, 2009 by  
Filed under Rock Star Marketing

This, I guess is a part 3 of the Rockstar marketing series… The 1st 2 posts dealt primarily with how Rock Stars enroll their audience, building and solidifying relationships, before “closing” the sale. In this installment of “Marketing Like A Rock Star”, I am going to take a different approach – talking about a... [Read more ⇒]

Marketing Like a Rock Star, Take Two

Marketing Lessons From Christina Aguilera While “cruising” around YouTube, I stumbled across this video of Christina Aguilera performing live in Sydney Australia. Watching this video (not my normal fare, but damn can she perform), I noticed how she uses so many sales and trainer techniques. I touched on this before in the post: How to Market... [Read more ⇒]

How to Market Like a Rock Star!

Everything I learned About Marketing, I learned From Paul Stanley of KISS! Not quite but I’ll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics. Dateline Sunday July 20th… So there I was indulging in a guilty pleasure… Let me back up. The first concert that I... [Read more ⇒]

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