Marketing Monday Tip: The Importance of Branding

December 6, 2010 by  
Filed under Branding, Marketing Monday


Welcome to the second installment of FMMG’s Marketing Monday. Today we are going to talk about Branding as your ultimate tool. Branding is your foundation, now isn’t it. Give this a moment of thought. If you don’t start at the beginning and carefully develop your brand – then exactly what are you going to market? Branding is... [Read more ⇒]

9 Customer Service Basics

Great customer Service

We all know the story… it costs 5 times as much to bring in a new customer, than to keep an existing one. When people become your customer, they want to be loyal. So, why do they leave? Most of the time, they leave because of small oversights and lack of attention to plain, old customer service. Following are some tips... [Read more ⇒]

Marketing Lessons from a Victoria Secrets Model

November 29, 2010 by  
Filed under Marketing & Promotion, Marketing Monday


Welcome to the kickoff of: Marketing Monday! Carol Perkins, a former Victoria’s Secret model, started Harry Barker (famous for its eco-friendly products for dogs and cats) at a time when she had nearly nothing. She’d had brain surgery to remove a tumor and was unemployed. (That kinda sucks, don’t you think?) Now, thirteen years later, Harry... [Read more ⇒]

Social Media is Here to Stay (Just Ask the GAP!)

October 12, 2010 by  
Filed under Branding, Social Media


Gap’s logo returns to blue after fans gripe about new logo online Yup, that’s the headline I just read. A new logo is a gamble. It can brighten up a company’s image — or enrage loyal customers. The Gap learned that lesson the hard way, after debuting a new logo last week that immediately touched off a customer backlash. Since... [Read more ⇒]

What happens in Vegas stays on Facebook

What happens in Las Vegas Stays on Facebook

Coping with the Facebook Age It’s true, what happens in Vegas stays on Facebook, Twitter and many other potential outlets these days. In the Facebook age, every image and utterance a person makes can be documented online. Anonymity is quickly becoming a thing of the past – get used to it. Social Media is not going anywhere, instead, it’s... [Read more ⇒]

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