The “Secret” of Compelling Headlines

September 24, 2009 by  
Filed under Copywriting, Marketing & Promotion

In the volumes of information and how-to guidance on writing strong headlines, one fundamental principle is too often overlooked …. The objective of your headline is not to sell, but to connect with your reader. It’s easy to lose sight of this objective with headlines – especially when marketers and copywriters are under intense pressure to increase... [Read more ⇒]

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