Case Study: How Aaron Patzer Made $170 Million in Two Years

In 2007, Aaron Patzer launched as a user-friendly alternative to Quicken. Now, just two short years later, Intuit, which makes Quicken, paid over $170 million for his website. So how’d he do it? Let’s take a look shall we and see how we can apply this to your business. Inc Magazine offers 5 quotes from Aaron. I’ll dig a little... [Read more ⇒]

How To Use Twitter to Reach Local Customers

September 25, 2009 by  
Filed under Doing Business Online

Twitter is a great marketing tool. Many people might make the mistake of thinking that it’s only for online businesses, but Twitter will bring a ton of business to a local brick and mortar shop. A friend of mine in Minneapolis Minnesota uses Twitter, very effectively, to get customers to walk into his shop everyday! It takes a little effort... [Read more ⇒]

The Amazing Power of “HTTP://”

Huh? What’s that? Or even “yeah, so what…” How many times in an email, Facebook, Twitter or other sites have you seen a web address like this: and the damn thing isn’t clickable? A little annoying, right? How many times have you copied and pasted the link? My guess… very few. By adding these... [Read more ⇒]

Connecting to Your Message

Whenever I start talking about marketing to nearly all my clients, the first thing they say is, “I hate to sell“. We all sell. Whether it’s ourselves to an employer or prospective mate, or our products and/or services we are always selling. Yet we “hate it”. Why do you think? Well I have an idea. When we think of selling... [Read more ⇒]

Leveraging Your Business on Facebook

December 28, 2008 by  
Filed under Doing Business Online

Facebook is the biggest social network on the web, with over 100 million visitors every month and counting. Increasingly, business experts are recommending that businesses and brands at all levels incorporate Facebook into their marketing strategies. All the data shows that internet users are spending more and more of their time online in social networks,... [Read more ⇒]

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