What’s Your Brand’s Social ID?

The importance of Social Media Branding

That is a question that was asked in AdAge Magazine. It never really answers the question per se, but alludes to several different problems when branding with social media. This article speaks mostly to large businesses, but you know how I like to apply the rules of the big players to the rest of us. A brand’s social media engagement is typically... [Read more ⇒]

Twitter – How to Add Followers and Influence People

August 20, 2010 by  
Filed under Doing Business Online, Twitter


So I decided to something a little crazy. You see I was, in a round about way, challenged by my friend Alex Mandossian to create a $1 download offer. I guess the idea is to do a 2 or 3 page white paper or something and charge a dollar. Well, that’s not quite what I did. I went a little more elaborate. After spending some time thinking about what... [Read more ⇒]

The Influence Project


How influential are you? OK so here’s an interesting concept: You got a lot of friends on Facebook and tons of followers on Twitter, even a great profile over on LinkedIn, but the question remains: How influential are you? That’s where the guys over at Fast Company Magazine – they are attempting to gauge exactly how influential we... [Read more ⇒]

4 Tips to Small Business Marketing on a Shoestring

February 15, 2010 by  
Filed under Doing Business Online

So you are a small business. If I ask you what your marketing budget is – does your answer sound like: “What marketing budget?” If that’s the case (or if you said, “pretty small”…) you need a dose of guerrilla marketing – or marking tips for a shoestring budget. Following are some tips that will help... [Read more ⇒]

Twitter To Find A Job?

February 12, 2010 by  
Filed under Doing Business Online, Twitter

Are you on Twitter? If you are, you certainly know that you are not alone–32 million others are tweeting right along with you. But did you know that you can use this awesome social media tool to help you find a job? A recent Yahoo! HotJobs poll showed that only 8% of respondents have used Twitter to help with a job search. Considering the state... [Read more ⇒]

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