Changing the Theme in WordPress

wordpress appearance

WordPress, by far, is the platform of choice for those that wish to have a blog or to build a website. The primary reason for this is that WordPress has themes already built in to the system that allow you to change the look of your site whenever you choose; however, before you decide on your theme, you must learn how to perform a theme change within... [Read more ⇒]

The Truth About SEO


How many of you think that SEO is spam? Well, it all depends on who’s doing your SEO and how it’s done. We believe that good SEO starts with the building of the site right down to the ongoing marketing you do after your site is launched. Matt Cutts, one of the lead guys on the Google team, shares his ideas about SEO and spam. As you will... [Read more ⇒]

YouTube “Weblebrity” Marketing Case Study


YouTube is definitely a new concept for many marketers – certainly in terms of the tools which may be used to market online. There are still many differences of opinion about how to get this done, but, there is no doubt about the fact that it is every marketers dream to pop a video onto YouTube, and have it enjoy one million plus views! This kind... [Read more ⇒]

Social Video Marketing – Don’t Just Stick a Video Out and Hope That Your Work Is Done

Internet Chat

There are some forward thinking experts who believe that social video marketing has evolved to such a degree that it has gone beyond all the principles of normal video SEO. Let’s take a look, shall we? Both search and social have changed over the years, just like everything else changes particularly fast online. So, while video SEO is just an... [Read more ⇒]

Establishing the Right Voice – A Twitter Case Study and More

Social Media jargon and acronyms on a blackboard

When we talk about establishing the right voice from the perspective of social networking marketing, and use a specific Twitter case study as an example; we must also understand that the ‘right voice’ applies to all marketing situations. Obviously there are certain tendencies in varied directions for all marketing vehicles, but online these... [Read more ⇒]

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