Installing Plugins in WordPress

February 8, 2012 by  
Filed under Wordpress Wednesday


If you have made it this far, you have obviously decided that blogging or having a website is best done from the WordPress platform.  Once you have installed WordPress, and you are ready to begin upgrading your site, you will need to learn about how to install the various plugins that can greatly help your site.  Plugins can help make your site more... [Read more ⇒]

Advertising through Twitter

February 7, 2012 by  
Filed under Twitter Tuesday


Twitter offers a range of opportunities for building your brand or increasing awareness of your products and campaigns.  The only way for you to start to get the benefits from a presence on Twitter is to start tweeting.  The art of tweeting is to be succinct, witty or interesting and to use just a few words to most effect and most importantly you... [Read more ⇒]

Product, Place, Price and Promotion – why the 4 Ps are still relevant today

February 6, 2012 by  
Filed under Marketing Monday

Pie chart concept

The concept of the 4 Ps may have come from a 1960s text book by Neil Borden but they are still relevant today.  Most Marketing courses continue to be based around the simple ideas of Product, Place, Price and Promotion.  These categories have now been widened and many different concepts, processes and strategies formulated for each.  Some marketing... [Read more ⇒]

Facebook is just one part of your Promotional Mix

February 3, 2012 by  
Filed under Facebook Friday


Facebook is great fun and can be an important promotional and reputation building tool but it should not dominate your business’ marketing mix.  Facebook is great for building a dialogue with your customers and building your business’ reputation as swift to respond and good at listening.  It can also be great for creating and building the image... [Read more ⇒]

Benefits of e-marketing for small businesses

February 2, 2012 by  
Filed under Small Business Thursday

Web Sale

The range of marketing options available to small businesses has grown enormously as a result of the emergence of e-marketing.  In addition there are many benefits for small businesses who use e-marketing effectively. Some of these include: Wide geographic reach The internet enables every business, no matter how small, to have a global reach.  Take... [Read more ⇒]

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