What is WordPress?

January 11, 2012 by  
Filed under Wordpress Wednesday

wordpress logo

WordPress is an Open Resource blogging system or application which is installed on the web server. Presently, it is the most famous software useful for self-managed blogs. It really is free to make use of and the majority of web hosting companies with cPanel access may have a one click installation. WordPress features as not just a blog; they have an... [Read more ⇒]

Using Twitter in your Marketing Mix

January 10, 2012 by  
Filed under Twitter Tuesday


Before incorporating Twitter into your marketing mix you need to get to know how it works.  Unless you know what you are doing it will show very quickly.  You must also make sure it adds value to your campaign and overall marketing strategy.  While it is free to join and constructing Tweets appears to be a quick and simple task, do not underestimate... [Read more ⇒]

Strategy and objectives for e-marketing

January 9, 2012 by  
Filed under Marketing Monday

Marketing business sales

In order to effectively plan and deliver an e-marketing campaign it needs to be set within the wider marketing strategy for your business.  The approach you should take for an e-marketing strategy is broadly the same as any marketing strategy. First define what you want to achieve through a set of objectives then apply your budget and focus your resources... [Read more ⇒]

Professional profiles on Facebook

January 6, 2012 by  
Filed under Facebook Friday


Facebook can be a very effective tool for professional networking.  Although many people choose to direct their professional networks through Linked-In there are advantages to becoming aware of the impact Facebook can have on your professional image and profile.  Most Facebook users have work colleagues and business associates listed as friends. ... [Read more ⇒]

Unique Selling Proposition

January 5, 2012 by  
Filed under Small Business Thursday


In order to stand out in the ocean of e-marketing currently rolling over consumers and to not get pushed out by the ‘big fish’ you need to find an element to your business which is unique.  By finding your business’ unique selling proposition or USP you can stand out from the crowd and attract customers.  What makes your product, service, message... [Read more ⇒]

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