YouTube “Weblebrity” Marketing Case Study


YouTube is definitely a new concept for many marketers – certainly in terms of the tools which may be used to market online. There are still many differences of opinion about how to get this done, but, there is no doubt about the fact that it is every marketers dream to pop a video onto YouTube, and have it enjoy one million plus views! This kind... [Read more ⇒]

Storytelling as a Marketing Tool

January 30, 2011 by  
Filed under Marketing Monday

Storytelling as a Marketing Tool Today

Marketing Monday Tip of the Week: Start Telling Stories! Storytelling is an actual marketing tool and a very powerful one today in use by the largest corporations and not limited to them. Giants such as Virgin and Kodak utilize it well in their campaigns and neither is storytelling fiction or false testimony. Instead of fables marketers today are... [Read more ⇒]

5 Tips for a Successful Marketing System

January 23, 2011 by  
Filed under Marketing Monday

Marketing Action Plan

Marketing Monday Tip of the Week: Fine Tune Your Marketing Action Plan! What few small businesses truly respect is the fact that marketing is a system. It is not a campaign or a single advertisement but instead a process.  Before any campaign can be successful there must be an understanding of the system and the process. We like to call the end result... [Read more ⇒]

How to Get the Maximum Benefits from Social Media Marketing

January 17, 2011 by  
Filed under Marketing Monday


Marketing Monday Tip of the Week: Always have a Plan! Social media marketing sounds like a great idea, and it is but all too often small businesses enter into the marketing venue without any particular overall strategy. What that means is that they either hit it lucky (seldom) or they waste time and effort and money with few or no returns. Target... [Read more ⇒]

Small Business Social Media Marketing Success

January 10, 2011 by  
Filed under Marketing Monday


Marketing Monday Tip of the Week: Using Social Media to Alert Your Customers! One of the true keys to success in social media marketing is the enthusiasm of the marketer and their understanding of social networking. An example is a small business called Curbsidecupcakes, a mobile vendor of gourmet cupcakes in and around the Nation’s Capital (Washington... [Read more ⇒]

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