Getting Your Lost Customers Back

October 3, 2011 by  
Filed under Marketing Monday

recover customers

Your customers are your most important asset. Without them, you wouldn’t be able to stay in business or keep any of the other assets your company possesses now. But sometimes you lose customers and, usually, they aren’t going to tell you why. Sure, sometimes it won’t have anything do with your business, but that doesn’t mean you shouldn’t... [Read more ⇒]

Why You Need a Mailing List (or What to Do with the One You Already Have)

September 26, 2011 by  
Filed under Marketing Monday

Mailing lists sometimes don’t get the appreciation they deserve. In reality, they are the backbone of your marketing efforts, especially when you are trying to build loyalty and increase spending among your current customers or clients. There are plenty of good ways to build your own mailing list. You just need a reason for people to give you their... [Read more ⇒]

Why Your Small Business Needs a Referral Program

September 19, 2011 by  
Filed under Marketing Monday


Word of mouth marketing was once thought to be the only type of marketing a business needed to be successful. We all know that isn’t true. This type of marketing in which customers tell one another about your product or service to inspire them to also buy your products or services does work but isn’t easy to generate. If you don’t give people... [Read more ⇒]

Why One Size Should Not Fit All in Your Marketing

September 12, 2011 by  
Filed under Marketing Monday


As a small business, your marketing budget is probably limited. But that’s no reason to put all of your eggs in one basket. No matter how much success you’ve found with a single marketing approach you can’t afford to rely solely on one type of marketing. You need diversification if you want to get the most from your marketing budget. Four Types... [Read more ⇒]

Affordable Email Marketing

September 5, 2011 by  
Filed under Marketing Monday


Once you have a customer you don’t want to lose them. While there are things that can happen beyond your control, you don’t want customers to disappear because of something you neglected to do, such as keep in touch. Good relationship marketing means you need to keep your customers aware of your presence so even if they aren’t coming in regularly... [Read more ⇒]

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