May 5, 2009

It seems that everybody is doing it…but are YOU? I am talking about the power of blogging. What a great way to get your message out there and to let everyone know what you and your business are up to. And the coolest thing about it is that your website can be a blog! The look and feel of blogging sure has changed since its humble beginnings back in 1994. They began as simple on-line diaries but blogs have morphed incredibly into extremely powerful content management systems and amazing marketing tools.

Check out the advantages for you and your business:

  1. They are interactive: Blogs allow for other people to freely comment on your posts, ask a question, or even contribute a different point of view other than the one that you have shared. And don’t fear the seemingly “negative” comments or someone disagreeing with you. That’s great! You’ve got them talking and noticing YOU and your business! It is also a great way to keep tabs on your target market.
  2. Super easy to  manage: Need to make a change? Not so hip with HTML code? Not to worry! You don’t need to open up an HTML editor or even understand what that is! Everything is done from a central control panel. All you need is an Internet connection to get onto the blog and update the page. It is really great if you are new to the website world, but even experienced webmasters appreciate its ease and simplicity.
  3. User-Friendly Organization:  With the use of categories, pages, and tags,  it is quite simple to put together your blog into a user-friendly website.
  4. Plug-ins: What are plug-ins? They are  “little programs that are designed to enhance the functionality of your blog” (well-put by author Gary Ruplinger). An example of a plug-in function is making it easy for readers to “tweet” or “digg” your most recent post. Another acts as an indispensable bookmarking tool. You name it and you can probably find a plug-in for it! And with just a click you can add it!

So there are the basics of why a blog and blogsites are so great. And as many of you know, WordPress is the creator of hundreds of great blogsite designs and makes creating an on-line presence almost a snap. But if you’re feeling as if you need a bit more instruction click HERE and  take a look at this awesome opportunity!


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