Yes We Can! The Fed Website goes 2.0

Interacting through social media (Youtube, Facebook, Twitter and others) is quickly becoming an integral part of business (large, small and entrepreneurial) promotion online. Through Twitter interaction with your followers, you can keep them updated with your goings on and more. Faceboook provides a platform for deeper interaction when you start using their posted items, groups and (fan) pages features.

So with a new age of promotion among us, is it any wonder that Barak Obama’s administration would lead the way for government to find a beter way of keeping us informed allowing for simple feedback?

Taking a cue from the updated WhiteHouse.gov Web site, the federal government has gone Web 2.0 with is own site.

“Using these Web 2.0 tools is a huge opportunity for government to be transparent and save valuable tax dollars,” said Beverly Godwin, director of USA.gov, in a statement. “Tools such as RSS feeds and gadgets allow the public to directly access content from the original source, no matter which Web site they’re on. It reduces duplication across government, because an agency creates content once and makes it available for reuse by others.”

By using social media, and by this I mean truthful and honest interaction witth your existing and potential customer/client base, you create familiarity which breeds trust.