YouTube “Weblebrity” Marketing Case Study

YouTube is definitely a new concept for many marketers – certainly in terms of the tools which may be used to market online. There are still many differences of opinion about how to get this done, but, there is no doubt about the fact that it is every marketers dream to pop a video onto [...]

Social Video Marketing – Don’t Just Stick a Video Out and Hope That Your Work Is Done

There are some forward thinking experts who believe that social video marketing has evolved to such a degree that it has gone beyond all the principles of normal video SEO. Let’s take a look, shall we? Both search and social have changed over the years, just like everything else changes particularly fast online. So, while [...]

Leveraging Your Natural Talents

Small Business Thursday Tip of the Week. Use your talents to drive your success! As long as you haven’t been living in a box, you’ve undoubtedly heard the story: The Columbus Dispatch discovered a homeless man along Ohio’s I-71 claiming to have “the God-given gift of voice,” and what began as your everyday viral video [...]

Reality Hits Marketing Via YouTube

Here’s your Weekly Marketing Monday Tip: YouTube Marketing! Reality shows and real performers whose most memorable traits are the fact that they are just like most everyone else have engaged the public’s imagination and hence garnered the attention of marketers and advertisers. Many Youtube stars are simply ordinary people with something to say that others [...]

Controlling the Conversation

Here is your Marketing Monday Tip of the Week: A couple of weeks ago the Huffington Post added a story with a video about the changing borders of Europe called – “Europe Map Video Shows Changing Borders, ’10 Centuries In 5 Minutes’ (VIDEO)”. The video is really cool, in under 5 minutes, you get to [...]

The Art of Viral Video

Let’s talk a little bit about YouTube and viral videos. What the hell is a viral video? Will it infect my computer? Your computer is safe (from the video content itself). What we are talking about here is a video that rapidly spreads through the internet and email like a virus. Often times we think [...]

A Is for Amazon: The Alphabet According to Google

There are geniuses and then there’s Google. Google seems to constantly do things, invent things and implement things that makes our life easier. I’m not talking about Google Wave here, I’m talking about tools like Gmail, analytics, YouTube… A couple of days ago Google unveiled its latest advance: search results show up as you type. [...]

What’s Your Brand’s Social ID?

That is a question that was asked in AdAge Magazine. It never really answers the question per se, but alludes to several different problems when branding with social media. This article speaks mostly to large businesses, but you know how I like to apply the rules of the big players to the rest of us. [...]

Resizing Your YouTube Movies

Adding a YouTube movie to your website is super easy – we all know that… But what if you want to customize the size of your movie so that it fits elegantly within the parameters and style of your site, then what? I have a nice little formula for you that will help you resize [...]

The Power of Twitter Introductions

Funny thing happened on my way to filming a Twitter Introduction… Yesterday morning, I uploaded a Twitter Introduction Video to YouTube. I had seen a few others and thought that the notion of a Twitter Introduction video would be great. Twitter is such an amazing platform. Not only can I really connect with people and [...]

Marketing Like a Rock Star, Take Two

Marketing Lessons From Christina Aguilera While “cruising” around YouTube, I stumbled across this video of Christina Aguilera performing live in Sydney Australia. Watching this video (not my normal fare, but damn can she perform), I noticed how she uses so many sales and trainer techniques. I touched on this before in the post: How to [...]

Yes We Can! The Fed Website goes 2.0

Interacting through social media (Youtube, Facebook, Twitter and others) is quickly becoming an integral part of business (large, small and entrepreneurial) promotion online. Through Twitter interaction with your followers, you can keep them updated with your goings on and more. Faceboook provides a platform for deeper interaction when you start using their posted items, groups [...]

3 Killer (Quality) Traffic Generating Techniques

There are many effective ways to drive targeted to your website traffic without having to resort to expensive pay per click. The quality of the traffic is good, and sometimes even better than those paying for clicks. Here are 3 to wet you appetite. And these methods are… Drum roll please… 1. Article Marketing Article [...]

Online Video a Must for Internet Marketing

News Flash! This just in! As I have been saying online video is so important. We’ve all heard of  YouTube. Most of us have watched movies online. Video is quickly becoming the most important marketing weapon in your arsenal! While video is important, guess what will happen when everyone is using video… Only the great, [...]

What Have You Been Watching on YouTube?

Hopefully you haven’t been doing anything on YouTube that you don’t want a federal court to find out… In it’s ongoing legal battle Viacom over copyright, a judge has ordered that Google must do the unthinkable… Google will have to turn over every record of every video watched by YouTube users, including users’ names and [...]

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