Posts Tagged ‘Twitter’

4 Tips to Small Business Marketing on a Shoestring

Monday, February 15th, 2010

marketing on a shoestring budget for small business

So you are a small business. If I ask you what your marketing budget is – does your answer sound like: “What marketing budget?” If that’s the case (or if you said, “pretty small”…) you need a dose of guerrilla marketing – or marking tips for a shoestring budget.

Following are some tips that will help you get new customers and clients – and get them to take action – without breaking the bank.

1. Word of Mouth Marketing

Once your business is up and running, tell everyone you know – friends, family, business colleagues and acquaintances, essentially, anyone who will listen. Describe your business to them – what it does or offers. You can even offer them an incentive – like a discount on your products or service or even a cash commission. Nothing wins over allies like cold, hard cash…

2. A little Public Relations

A lot of folks believe that Marketing and PR are one in the same. Not quite…

There are a few differences: Marketing is paid-for exposure under a company’s direct control, while public relations was free exposure.

Marketing has at its core a desire to reach consumers and make them think, believe or do what you want. Public relations is more focussed on influencing reputation, whether corporate or personal.

There are several ways that a small business can generate good Public Relations – using press releases, media events, even getting yourself exposure in local media. By positioning yourself (and your business) as experts in your arena – you suddenly create a lot of value for yourself to the local media.

3. Social Media

If you know anything about me, you know that I believe no business (large or small) should be without a social media marketing strategy. I suggest that you focus your attention on this power trio: Facebook, Twitter and LinkedIn. They are a great way to create new relationships and deepen existing ones. They allow you to highlight new products and company news. They also provide a great platform for customer feedback. And remember I mentioned “Word of Mouth’ efforts above? These sights give your friends, connections and followers the opportunity to tell their friends about you.

4. Email Auto Responders and Newsletters

No business website should be without an email capture – right there on the home page (and every page, if you ask me). Put you signup form right in front of your site’s visitors. Don’t make them click for the privilege! Yes there was sarcasm… Statistics show that every time you make a visitor click a link, 50% don’t do it. And if you have other links on your page, you reduce the odds further.

Good, they’ve signed up, now what?

A regular Newsletter is a great marketing tool – it let’s you reconnect with existing contacts on a regular basis. This accomplishes two things: 1) It acts a a gentle reminder about your business and service, and 2) You can offer specials that get them returning to your site and/or physical location. Pretty cool, huh?

My suggestion for an email service provider is MailChimp. They are great, they automatically clean your list and provide a nice easy way to create beautiful newsletters.

Best of all, until you grow over 500 subscribers, their service is free!

Twitter To Find A Job?

Friday, February 12th, 2010

Using Twitter to get a job

Are you on Twitter? If you are, you certainly know that you are not alone–32 million others are tweeting right along with you. But did you know that you can use this awesome social media tool to help you find a job? A recent Yahoo! HotJobs poll showed that only 8% of respondents have used Twitter to help with a job search. Considering the state of the job market today, don’t leave any stone unturned if you are out there looking for a job.

Dan Schawbel, author of “Me 2.0: Build a Powerful Brand to Achieve Career Success,” shares  some tips to help you use Twitter to raise your professional profile and put your job search on the fast track.

1. Brand yourself. Instead of just jumping in, Schawbel says, “Before using any social network, create a single, unified social-media strategy, so that your brand remains consistent throughout each network that you join, including Twitter.” He recommends using the same professional picture or avatar and user name, a consistent bio, and a “personal brand statement” that explains what you do and who your audience is.

2. Fine-tune your Twitter homepage. Twitter has some great tools that you should use to make sure that your Twitter homepage looks professional. Schawbel: “Just like your other social network profiles, your Twitter profile should be completely filled out. This includes your full name, location, a biography, and — the single most important element — a single link to a site of your choosing. I recommend directing people to a blog, your LinkedIn profile, or a site that you feel best represents you. If you really want to take your brand to the next level, then a custom Twitter background, which you can make using twitterimage.com or twitterbacks.com, is required.”

3. Build your audience. Don’t think you know anyone on Twitter? Think again. “A percentage of your friends, family, and previous coworkers are already on Twitter,” says Schwabel. “You can easily import contacts from most Web-mail programs or find people using Twitter’s search engine and invite your network onto Twitter with an email invitation. Then, use Twitter search to locate people in your industry, follow them, and interact with them through a series of tweets and ‘retweets’ over time.”

4. Start tweeting. Not sure what to tweet about? “Tweet what you know”, says Schawbel. “The more you tweet about what you know, the more you’ll become the go-to person on that topic in the Twitterverse. The key to building an audience is to remain interesting to your current followers so that they retweet your messages and more people discover and follow you. And, again, by constantly following more people, namely the influencers in your industry, and pushing out relevant tweets, your audience will grow rapidly.”

5. Don’t be shy-let people know you are looking. There are a few ways to let your followers know that you’re in the market for a new job. “First, revise your Twitter profile to call attention to the type of job you’re looking for. Second, customize your Twitter background and add in text that talks about where you’re headed in your career. Finally, you can send a tweet after you’ve built your follower count, which states your expertise and the type of job you’re looking for,” he advises. To get a job you may have to help others find them too. “If you discover a job lead on Twitter and it’s not related to what you want to do, passing it on is an effective way to network.”

10 Tips to Getting Your Business Blog Started

Friday, February 5th, 2010

I preach about blogging (using Wordpress) for small business – until I’m blue in the face, really. But there is good reason. Let me explain:

Blogging might  very well be the single most important thing you do for your small business online. It’s not the only thing – but it sets the foundation for everything else you do online. What ever you are doing anywhere else online, your blog is what will ultimately capture your visitors’ interest and as long as you are consistently adding new, engaging content, keep them coming back for more.

Consider your blog as your “Relationship Maker” , “Branding Agent” and your “Expert Creation Assistant”. A well written, informative blog will help you accomplish all three of these  things.

Relationship Maker

Certainly you can begin “relationships” on social networks like Twitter and Facebook, but your business mission on these sites is to create enough interest so that your social media “friends” will go visit your website. This is why it is not only important to have a nicely designed site but a well integrated Wordpress blog to keep their interest. If your visitors like what they are reading – it is extremely important to give them value – not only will they continue to come back and possibly buy your products, and services or even walk into your store, they will also become advocates for you and your business to their networks!

Branding Agent

Once you get people to your site, your blog can help mold people’s perceptions of you and your business. Branding as a concept means much more than your logo and colors… What you say on your blog will shape your visitors opinions about you in ways far greater than any logo of service mark. This is why it is important to use your blog consistently, relevantly and on message. And above all else: Give your visitors HUGE VALUE.

Expert Creation Assistant

The more valuable and insightful your blog is the more you leverage yourself as an expert – Period.

One of the major reasons to use your blog to establish yourself as the expert in your field is because your competition probably isn’t… Yet.

All that being said, here are 10 things to do to get your blog started:

  1. Install and set-up your self hosted WordPress blog (Or hire someone else to do it. Your blog should be fully and neatly integrated into your site and not hosted somewhere else like blogger or Wordpress.com
  2. Write a list of 30 topics you can write about – just headlines
  3. Set up news alerts from http://www.google.com/alerts. Once Google Alert is set up, you can receive daily digests of articles and blog posts on virtually any topic. This is a great way to discover new topics to write about.
  4. Write 1-3 Blog posts per week.
  5. Always stay Ahead! Write five to 10 posts and save them as drafts in your blog. Do not publish them yet.
  6. Send an email to your friends, family and colleagues and invite them to read you blog and ask them to leave comments.
  7. Invite people in your online networks (Facebook, Twitter, LinkedIn) to read your blog.
  8. Find 10 blogs that target similar markets (not competitors) – read them, add comments and make friends with those bloggers. The blogging community always seems ready to help other bloggers spread the word.
  9. Make friends with 10-20 people who already have strong social networks and ask them to help you spread the word.
  10. Stay consistent with your blog posts – write 1-3 blog posts per week.

Good luck and happy blogging. Above all else… Have fun!

6 Reasons Business Owners Should Embrace Social Media

Monday, January 11th, 2010

networking-pic-big

There are tons of reasons, literally tons, that you should be using social media to generate more revenue for your business. Today I’ll give you six reasons why you as a small business owner or sole proprietor should be using social media every day to effectively connect with your current potential and future customers and clients.

1. Social Media helps you establish your business online.

By using sites like Facebook, Twitter and LinkedIn, you not only stay connected to current customers and clients you also allow new ones to find you. Social media is a great way to introduce yourself to people who share the same interests. By engaging them on social media sites you can turn some of those people into customers and clients.

By establishing yourself online, you help establish yourself and your business as the experts in your field.

2. It’s a great way to stay connected to customers and clients.

Social media sites provide a very easy-to-use platform where you can stay connected to your current customer and client base. So what exactly do I mean by staying connected? Let’s take a look at a site like Twitter. Twitter is a site commonly referred to as a micro-blogging site, where you can post messages that have 140 words or fewer. By staying active on Twitter, posting information about your business, links to your site, links to other useful resources and even asking for customer feedback, you engage current customers and clients as well as potential future ones.

3. It’s a great way to offer coupons discounts and specials

Social media sites are one of the most inexpensive ways you can reach an extremely large audience. You can create special offers available only to those people who are connected with you online through social media sites.

I have a friend in Minneapolis who owns a coffeehouse, nearly every day on Twitter he announces daily specials, and sometimes even gives out a secret word that you have to use in order to claim the special price. Do you think you could do something like this to bring people into your store, or to have them pick up the phone and schedule an appointment for your service?

Social media is an extremely overlooked way to get people to take action and walk into your store or schedule an appointment for your service.

4. It’s that great way to receive feedback

Social media sites are great way for your customers and clients to let you know how you’re doing. On a regular basis ask your followers some of these following questions:

a. How are we doing?
b. What product or service would like to see?
c. What can we do differently or better?

By using questions like these you allow customers and clients to feel like they have a stake in your business, and to feel like they are being heard. Not only is this great customer service, but it also gives you an opportunity to learn from your current customers and clients.

5. Social media can turn your followers into an army of referrers

By engaging current and potential future customers and clients online, you actually create a network of people who will refer you to others. Staying consistent and providing your followers with valuable and helpful information you also give them the opportunity to pass that information on to their network. And the best part of this is: it’s free.

In general, people are much more likely to take an action suggested by a friend or acquaintance, than from a perfect stranger. How many times have you seen a particular movie or gone to eat at a particular restaurant because a friend suggested it? I’ll venture to guess that sometimes when a friend refers something to you they might be very excited about it. Imagine now, if you will, a perfect stranger coming up to you with that same level of excitement insisting that you go to a particular restaurant or see a particular movie. Kind of weird, right?

The same thing holds true in social media. It is important to build a level of trust. once you do, everyone you connect with on social media sites has the potential to be an avid referrer.

6. Social media can help you generate extra revenue

As I talked about numbers two and three, social media can help you drive people into your store or business, and even pick up the phone to schedule an appointment. Social media allows you to touch many people at once and by using great tools like HootSuite, where you can actually pre-schedule your social media activity. More people walk into your store or picking up the phone and scheduling an appointment equals more revenue.

If you aren’t using sites like Twitter, Facebook, or LinkedIn as part of your consistent marketing efforts, times a wasting… Create accounts on Facebook, Twitter, and LinkedIn, and start engaging your current clients and customers as well as all those potential future once. And above all else, have fun doing it!

Marketing like a Rock Star – Take 3

Tuesday, October 6th, 2009

This, I guess is a part 3 of the Rockstar marketing series…

Tina Sugandh - The Table Girl

The 1st 2 posts dealt primarily with how Rock Stars enroll their audience, building and solidifying relationships, before “closing” the sale.

In this installment of “Marketing Like A Rock Star”, I am going to take a different approach – talking about a Rock Star building her social capital and using an ethical bribe to increase her Twitter following!

The “who” in this story is Tina Sugandh, the “Tabla Girl”. Tina and I have been friends (in the social networking sense) for years going back to MySpace.

Tina has an amazing story. She has been performing with her family since she was 5 years old – this is from her website bio:

Growing up in New Jersey (her parents moved from Bombay when she was five months old), Tina Sugandh was immersed in music. Naturally gifted with an enchanting voice, Geeta, the matriarch of her close-knit family sang on the radio and at various functions (when she wasn’t carrying out her responsibilities as a marketing professional); while the patriarch, Kanaiya, was a charismatic and charming master of ceremony, singer, and comedian (when he wasn’t teaching at his University). Together, they were an enthralling couple, entertaining friends at gatherings and parties.

Tina and her sister, Seema, traveled with their parents to all of their performances. It was at the age of five that Tina had found her calling. “The first time my parents allowed me to sing on stage was at a fair,” she recalls. “I was five and I sang a ghazal, which is a type of song you can sing only if you have a trained voice. As soon as I got up there, I tried to take over. My parents were surprised when they realized I was trying to steal the spotlight! They recognized that I loved performing and wanted to be a part of the show. They encouraged me and supported my love of music and performing. They also kept me focused and gave me a strong work ethic by insisting that I could continue performing as long as my grades at school remained high.” That started “The Sugandh Family” music legacy.

Like in every great story, sometimes there is tragedy. On December 3rd of 2009, Tina’s “Ma” Geeta lost her battle with breast Cancer.

This, however, is where this take on Rockstar Marketing takes a turn – by using the following techniques Tina accomplishes 3 (three) different marketing goals:

  1. She gets people to visit her site
  2. Has visitors take action using an ethical bribe, and
  3. Raises awareness of a good cause!

Let’s break these down for you so you, too, can use them in your own business.

1.  Getting people to visit tinasugandh.com

Tina uses the “giveaway” (I like to call it the “ethical bribe”) method. Visit the website and I will give you a free download of my new song. Using email and social media sites, Tina made the offer of the free download…

Once you get to the site, here’s what you see:

In honor of Breast Cancer Awareness month, get a FREE DOWNLOAD of the what Tina calls the most important song…

Notice how #3 starts right at the beginning. We click the link and we are instructed how, exactly to claim our free download.

2. Getting Visitors to take action with the ethical bribe

This is so great! Here Tina reinforces her calling attention to a good cause and gives instructions on the action the visitor must take in order to receive their free music download.. This from her site:

October is Breast Cancer Awareness month! In honor of those whose lives have been affected by cancer, Tina has written and recorded what she calls the most heartfelt song of her career, entitled “Snake Charmer”, and would love to share it with you all. To receive your free download link, join Twitter and follow these easy instructions:

No I’m not going to post the instructions – you’ll have to visit her site: Tabla Girl’s Free Download – to do that.

So, in order to receive the free download, you first must follow Tina on Twitter – Great way to build your follower list on Twitter, don’t you think?!

3. Raising Awareness of a good cause

Now how about using your platform, in addition to giving your clients/customers/fans/followers something of value for free, but also taking the time and using thee opportunity to introduce them to something that is meaningful to you. Just as Breast Cancer Awareness means a lot to Tina.

Do you think you can apply these 3 steps to a promotion in your business?

If you have found this post helpfful or insightful – please leave a comment or Tweet it using the button above.

Thanks,

Lennie

Starbucks’ at it Again – DIY Marketing

Saturday, October 3rd, 2009

Maybe you recall grabbing your free pastry from Starbuck’s on Free Pastry Tuesday. If you missed it, let me assure you that the pastries were great (and FREE) and above all the marketing plan was awesome!

full

Starbucks’ last campaign worked so well that they are at it again. Before I tell what’s going on now, let’s have a quick Free Pastry Tuesday Marketing refresher:

Starbucks created an internet frenzy leading up to Tuesday July 21st, 2009 (Yup that was the date of Free Pastry Tuesday). They used social media sites (primarily Facebook & Twitter) to alert and communicate with their  fans. They used these sites to drive  their  fans to their website so they could print out a coupon – to be presented in exchange for your pastry.

Do you think you could use this concept in your business?

Here’s how they did it:

  1. They set up a fan page on Facebook. (they now have  4,251,445 fans). They used this page to keep “fans posted” about the event.
  2. The set up a Facebook event, encouraging all their fans to invite their friends in addition to attending themselves.
  3. The used Twitter to keep their fans up to date on the event. This also allowed their followers to tweet about their experience and excitement!

starbucks-twitter11

Looking at #3 above, the followers did their part. On the morning of July 21st references to Starbucks accounted for 1% of Twitter’s total traffic!

sbux-tweets

What is cool about how Starbucks’ does it – is that any brick and mortar business can do it too!

So what are the up to this time?

Starbucks is introducing Via – their patented instant coffee. Not only are they introducing it, they are inviting everyone in for a free sample!

Again they created a Facebook event and are using their fan page and Twitter to promote.

Do you think that some of the people who visit the store might buy something while their there?

Do you think that maybe some of the “buyers” wouldn’t have gone into Starbucks were it not for the promotion?

Do you think that maybe Starbucks will even get some new customers using this promotion?

Methinks the  answer is yes to all of the above.

star-tweet

Now let’s put our thinking caps on and think of some (not just one, but several) ways that you can get customers to your business, introduce new people to you and what you do and create a whole lot of good will – by leveraging the perfect storm (or trifecta) of your website, Facebook and Twitter.

What Starbucks shows us is the how. Do you need to do it so big? Only if you have 4000+ stores and the overhead to go with it… Would 20 new clients/customers per month make a difference? (Or 10? Or 5?).

Using Facebook’s event feature, create an event, Tweet about it and drive people to your website so they can take advantage of your offer!

If you have found this post helpful or insightful please leave a comment or post to Twitter using the button above.

Thanks!

Lennie


DIY Marketing: Paranormal Activity

Wednesday, September 30th, 2009

I really love clever marketing campaigns! Here is a case study on Paramount Pictures Marketing Campaign for the low budget feature “Paranormal Activity” and some tips on how you can use some of the ideas in your own marketing.

DIY Marketing - Paranormal Activity

Hoping to catch lightning in a bottle (or the ghost in the machine), Paramount Pictures has been treading carefully with its release of “Paranormal Activity,” which opened in 12 theaters on Friday and an additional 20 cities this weekend.

The Slamdance 2008 pickup’s ridiculously low budget of $15,000 and cinema-verite approach to the supernatural evoke that ultimate sleeper success, “The Blair Witch Project.”

So, let’s take a look at what is going on here and how you can apply it to your business.

What’s going on?

We have a very low budget film, Paranormal Activity ($15,000 is ridiculously low) that has been picked up by a major studio, Paramount Pictures. According to Variety, director Oren Peli shot the film over one week with a high-def camera in his own house with two unknown actors, Katie Featherstone and Micah Sloat, who manned the camera much of the time. The movie premiered at the Slamdance Film Festival in January 2008 and was purchased by Dreamworks/Paramount with the intent of remaking the film with Director Oren Peli directing.

Here’s where it gets interesting

They did a few test screenings to see what parts of the movie worked and which didn’t. It tested so well, they decided to make a few slight changes and release it as is… Traditionally, movies get a huge advertising budget, commercials etc, but paramount decided to do something a little more interesting.

Last November, they showed the film to international buyers. here’s the twist, they invited dozens of older teens and young adults to sit alongside 150 buyers in a Santa Monica theater. “It was nothing short of riotous” – In the next 24 hours, they sold out all the international rights in 52 countries. (Isn’t this genius?! Stacking the deck!)

A few weeks ago, rain was coming down in a hard drizzle at the Telluride Film Festival, and as midnight approached, the several hundred festival guests wrapped themselves tighter in blankets, tarps and ponchos as they tried to stay warm. The free, outdoor “Paranormal Activity” screening at this year’s Labor Day festival scarcely benefited from the cold, wet weather, but few in the audience left early. By the next day, positive Internet reviews and Tweets were flowing in.

Following the example of some DIY filmmakers they set up midnight screenings in 13 college towns – this continued the word of mouth campaign.

Paramount’s expectation is that as word-of-mouth builds for “Paranormal Activity,” people who haven’t seen the film will use eventful.com/demand to request the movie in their towns. Over 250,000 have demanded the movie in their towns!

The Internet service has been used by music fans who want bands to play a local gig; Paramount says the “Paranormal Activity” application is Demand’s first for a movie.

“It allows us to be really responsive to what is actually happening,” says Megan Colligan, Paramount’s marketing co-president.

Using a combination of Social Media outlets, Paramount is “assisting” the word of mouth marketing campaign. By setting up accounts on Twitter and Facebook (Fan Page) – they have provided a platform for people to easily spread the word.

The Facebook fan page now boasts over 24,000 fans, who leave comments, reviews (“Best horror movie ever!!!!! I am soooo going to see it a second time. Maybe even more if my wallet will allow me to!”) and a link (with encouragement) to eventful.com/demand so that people will demand the movie play in their area – It worked on me.

How can use this idea in your own marketing?

“I can’t do this, I don’t have Paramount Pictures money…”

First off, Paramount doesn’t have Paramount’s money anymore. That’s what we are talking about here.

Here are the steps to follow if you are modeling what is going on with “Paranormal Activity”:

  1. Create a good product or service.
  2. Give it away to a few people so they will give your reviews/testimonials and tell their friends. Make sure you ask them!
  3. Leverage Social Networks like Twitter and Facebook in your marketing – Huge reach, low effort.
  4. Listen to your audience (Fans, client base, customers) and respond to their needs

Thanks to my using eventful.com/demand (along with 17,412 others) – demanding the movie play in LA it opens here tomorrow and, yes, I am going to see it with 17,000+ of my closest friends.

Using the model above I am going to ask that if you found this post useful, please leave a comment or Tweet it using the “Retweet button” above. Thanks!

Lennie

Paranormal Activity Official site, Facebook Fan page, Twitter

Check out the Trailer:

How To Use Twitter to Reach Local Customers

Friday, September 25th, 2009

Twitter and Twellow make happy local customers

Twitter is a great marketing tool.

Many people might make the mistake of thinking that it’s only for online businesses, but Twitter will bring a ton of business to a local brick and mortar shop. A friend of mine in Minneapolis Minnesota uses Twitter, very effectively, to get customers to walk into his shop everyday!

It takes a little effort to turn your Twitter page into a marketing machine, but there are a few of ways to make it happen.

First off, get acquainted with Twitter. There are a lot of great resources available online which teach the basics (including this blog).

So, who are all these people following your Twitter page? Followers are users that, in theory, like your content and want constant updates. The more followers you gain, the better your marketing. But if you want people to walk into your shop or take advantage of an offline offer, you’ll want to target followers who are a) interested in your business and b) live in your area. Wouldn’t you know… Twitter gives you tools to target these users.

Use the Twitter search to look for users in your area and locals who are interested in your business. Searching on Twitter requires some shorthand. For example: to search for users in your area, type in “near:Topanga within:25mi” or search for people in Los Angeles who like movies by typing in “movies Los Angeles”. When you start following some of these users, they will look at your Twitter page and likely start to follow you.

You can also stroll on over to the TwellowHood directory, which allows you to find Twitter users oin your area. Just use the map to drill down to your town and find out who’s there to follow on Twitter.

Once you have some of followers it’s time to begin promoting your business to them. Remember that your Twitter followers will get all your updates. Some followers even have it sent to their cell phones. This is how you can easily update all your followers on everything from daily specials, discounts, in store events, and coupons. Twitter acts as a real time messaging system, so you can even tell your followers about things right now.

Have your followers help you create a community. Give your followers rewards for passing on coupons, specials and offers to their  friends with ReTweets. ReTweeting gets your customers doing your marketing for you. It is the ultimate Internet word of mouth and a great way to build relationships – after all, that’s what a community is built on right? What’s the word? Relationships.

Twitter is growing at an amazing rate. Leverage this tool to create some local buzz about your business. Twitter is free to use and easy to learn. Two of my favorite things Free and Easy!

If you found this article helpful, please add a comment or use the “Tweetmeme” Button above to Tweet about it.

Thanks,

Lennie

This post began as an article written by Jennifer Davey. She is a Small Business Coach and Marketing Strategist. Jennifer coaches small businesses, self employed professionals, and solopreneurs in strategies for getting clients and making more income.

Discover what you need to know to get client’s, by reading Jennifer’s FREE report “What You Need to Know to Be Successful at Getting Clients”, available at http://jjscoaching.com/free-marketing-tips/.

Why have a Blog?

Tuesday, September 22nd, 2009



bloggingkeys


Why should I Blog?

That is a question that I hear often. Here’s the answer and it’s a simple one.

If you are doing business online and you don’t have an unlimited marketing budget, blogging is the most important weapon in your arsenal.

But I use Facebook and Twitter, isn’t that enough?

A good start? Yes… Enough? No!

If you are using the Social Networks (Twitter, Facebook, LinkedIn and, yes even Myspace still has it’s place) then you are off to a good start. These are your marketing outlets, your networking events, your professional mixers – all done virtually. By leveraging the social networks, you are, in essence creating multiple doors to you (read: YOUR WEBSITE). It’s like inviting guests into your virtual showroom. Problem is, if it sucks or it’s messy, disorganized, disheveled… you get the picture, they (your site visitors) won’t stick around.

How do I get them to stick around?

Create a destination. Once they get to your site – you need to corral them – and you have only moments to do this.

How do I do it?

That’’s where your blog comes in (and if you”re not using WordPress, you’re crazy!). WordPress allows you to simply output great content onto your homepage. And if you are updating consistently (I’d say at least twice per week), you are giving your visitors new, up to date content. You  are actually “training” them  that you have the new, fresh (expert) info in your niche, get it?

Blog and blog well.

You want your website to be the destination.

Get 10,000 Twitter Followers! Really?

Monday, September 21st, 2009

There is so much talk about Social Media, it is literally everywhere. But, what can you believe?

I follow the rule that says if it seems to good to be true, it probably is.

Do You Want 10,000 Twitter Followers?

twitter_bird_follow_me

Well signing up for a service might get you 10,000 followers – but chances are it won’t give you a very responsive group – just a big number.

If you are going to  use social media for business, a non-profit, or just to connect with like minded people – you need real followers. This doesn’t happen overnight. It happens because you make an effort to reach out and touch people. That’s right, people, not numbers. The wonderful thing with social networking is it has given us the opportunity to build relationships on a scale never before seen. We can touch people instantly in all corners of the globe.

So how to get Twitter followers?

  1. Be interesting – Yep, that’s right… Might be somewhere outside of your comfort zone but if you want people to listen – be interesting.
  2. Be honest – Authenticity is the name of the game. It also gives you the opportunity to grow yourself. What a concept, right?!
  3. Be attentive – to your followers wants and needs. Ask questions of what they are seeking and then give it to them.
  4. Be active – Don’t Tweet once per week and expect to cultivate a real following. Tweet often (and be interesting. See #1).
  5. Be cool – Follow people back. Starbucks and the Los Angeles Lakers are following me. Once you have more than a few hundred followers you can’t follow every conversation. That’s what the @ reply is for. But it sure does breed goodwill and you will  find gems in your time line!
  6. Be a resource – Post links to good, useful articles (yours and other people’s).
  7. Be inspirational – Spread light throughout your network by posting some good quotes – make people think and smile.

The benefit by growing your Twitter Following organically is that your list of followers will be responsive to your message. That’s why they checked you out in the first place, isn’t it?

Social Media Revolution – Fact or Fad?

Thursday, August 20th, 2009

Social Media Revolution

Does Social Media represent a total shift in the way we communicate?

Does Social Media fundamentally change the way we do business?

Is Social Media the Biggest shift since the Industrial Revolution?

Personally, I think YES. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account for 1% of all Twitter traffic on the morning of the giveaway – don’t you think that fundamentally changes the playing field?

Consider these facts:

  1. By 2010 Gen Y will outnumber the Baby Boomers – and 96% of Gen Y has joined a social network.
  2. More people use the Web for Social Media than for Porn (The traditional #1).
  3. With it’s 250+ Million users, if Facebook were a country, it would be the 4th largest.
  4. More than 120 million users log on to Facebook at least once each day
  5. 80% of companies are using LinkedIn as their primary hiring tool.
  6. There are 200 Million blogs – 54% of Bloggers post content or Tweet daily!
  7. 25% of search results for the 20 largest brands are links to user generated content.
  8. 80% of Twitter usage is on mobile devices.

We have come full circle. Baby Boomers grew up with the notion of a “corner store” – they knew and/ or were friends with the Grocer, the folks at the hardware store, etc. Then came the big cold media conglomerate era – who sold to us and talked at us.

Now we are experiencing the personal touch again – businesses listen to us and invite us to experience what they have to offer. They respond to complaints since those complaints often become trending topics on Twitter. They even avert PR disaster by preempting backlash by getting their apologies and fixed broadcast on social media before the critics can.

Social Media has allowed Small Business owners to play on a more leveled playing field – they we have never had as much reach as they we do now.

  • With this opportunity – how are you using it?
  • How would you like to use it?
  • What are some things you don’t understand about social media?
  • What is your favorite Social Media site and why?

I would love to hear your answers to that question in the comments below.

After you  do  that – take a look at this very cool movie about the Social Media Revolution by Author Erik Qualman – All about the Social Media Revolution.

Hackers Suck! Twitter Overwhelmed by Attack

Thursday, August 6th, 2009

About a week ago one of my clients was subject to a Hacker Attack! Why? Because Hackers suck. Evidently they have nothing better to do with their time except break, distrupt and destroy…

Twitter Hacked - Fail Whale

It actually seemed very automated but very clever too.

The Hackbot found its way into the shopping cart admin – a bug that has now been fixed – in and of itself not a huge deal – but here is the clever  part (sort of, except in this case it didn’t actually work, it just broke part of the site – which is how I discovered it).

In theory, the would have created links (about a dozen) that led to different profiles in a online forum (for real estate in Mexico – I alerted them about the bogus profiles). Those profiles all had links to “Canadian Pharmacy” sites (read about them on Wikipedia: http://spamtrackers.eu/wiki/index.php/My_Canadian_Pharmacy & http://spamtrackers.eu/wiki/index.php/Canadian_Health&Care_Mall). Here’s what spanwiki says about “My Canadian Pharmacy:

My Canadian Pharmacy (referred to in this document as MCP) is a longstanding Russian or possibly Ukrainian spam operation which has been relentlessly spamming email users around the world since at least the spring of 2004. The operators are currently wanted by numerous international law enforcement groups including Interpol and the FBI. They largely appear to be tied to credit card fraud and identity theft. There have been reports of consumers actually receiving a shipment in response to an order, but none known to us of a shipment containing active medications rather than placebo.

Numerous pharmacy oversight organizations have fielded several thousand complaints per year regarding this illegal operation. They and numerous law enforcement agencies continue to investigate as much as possible regarding the spamming, website setup, DNS setup and (alleged) order processing of this spam gang. This investigation is ongoing.

Spamhaus claims that this group of websites (and their other web operations including International Legal RX and US Drugs) may be linked to the illegal spam group Yambo Financials, who they allege also have direct ties to Alex Polyakov, currently the #1 spammer in the known world. Subsequent research has uncovered that this spam-promoted property is actually a part of the affiliate program known as “Bulker.biz”, whose public forum was at bulkerforum.biz prior to being shut down.

My Canadian Pharmacy is part of an umbrella group of websites which purport to offer discounted pharmaceuticals to an unwitting public. They are notable in that literally every single word, every single claim are 100% false. They lie in the spam messages they send, they lie in telling you their site is secure, they lie when they say your order is on its way. Even the name itself – My Canadian Pharmacy – is a fallacy. No known connection to the country of Canada is present in anything this group has done.

Wow, right!? So these guys not only inject code into unsuspecting sites but the also take over other servers to serve all the site images etc. Then when they are done they erase all trace of themselves.

So again – Hackers suck!

Twitter was shut down for hours Thursday morning by what it described as an “ongoing” denial-of-service attack, silencing millions of Tweeters. It was the first major outage the service has suffered in months and possibly the first ever due to sabotage.

Now this morning Twitter was shut down by what is known as a denial-of-service attack, silencing millions of Tweeters. It was the first major outage the service has suffered in months and possibly the first ever due to sabotage. So, what is a denial-of-service attack? In essence, the hackers overwhelm a site (in this case, Twitter) with so much inbound traffic that it disrupts or completely shuts down the network. Here’s what Wikipedia says:

A denial-of-service attack (DoS attack) or distributed denial-of-service attack (DDoS attack) is an attempt to make a computer resource unavailable to its intended users. Although the means to carry out, motives for, and targets of a DoS attack may vary, it generally consists of the concerted efforts of a person or persons to prevent an Internet site or service from functioning efficiently or at all, temporarily or indefinitely. Perpetrators of DoS attacks typically target sites or services hosted on high-profile web servers such as banks, credit card payment gateways, and even root nameservers.

One common method of attack involves saturating the target (victim) machine with external communications requests, such that it cannot respond to legitimate traffic, or responds so slowly as to be rendered effectively unavailable. In general terms, DoS attacks are implemented by either forcing the targeted computer(s) to reset, or consuming its resources so that it can no longer provide its intended service or obstructing the communication media between the intended users and the victim so that they can no longer communicate adequately.

Here’s the definition from US-CERT (United States Computer Emergency Readiness Team – I didn’t even know we had one):

In a denial-of-service (DoS) attack, an attacker attempts to prevent legitimate users from accessing information or services. By targeting your computer and its network connection, or the computers and network of the sites you are trying to use, an attacker may be able to prevent you from accessing email, web sites, online accounts (banking, etc.), or other services that rely on the affected computer.

The most common and obvious type of DoS attack occurs when an attacker “floods” a network with information. When you type a URL for a particular web site into your browser, you are sending a request to that site’s computer server to view the page. The server can only process a certain number of requests at once, so if an attacker overloads the server with requests, it can’t process your request. This is a “denial of service” because you can’t access that site.

This episode seems almost over, as Twitter is back up. However, their status blog still says:

Ongoing denial-of-service attack 1 hour ago

We are defending against a denial-of-service attack, and will update status again shortly.

Update: the site is back up, but we are continuing to defend against and recover from this attack.

The lesson here for all of us is – stay diligent, be smart, especially if you are running your own site. Understand what is happening on your site. If you suddenly were missing money from your checking account – my guess is that you would notice… The same holds true for you own site. Chances are that us “small fries” won’t ever be subject to a concentrated attack but the automated ones can be just as bad…

Twitter Spam

Saturday, July 25th, 2009

Spam comes in all shapes and sizes – and now it is hitting stride (or should I say critical mass?) on Twitter. We love Twitter! In fact, those who don’t love Twitter (and its amazing ability to get what you say in front of thousands (potentially millions) of people in 140 characters or less) fall into 2 categories:

  1. “I don’t get it” or
  2. “What’s Twitter?” (These folks are living in a cave or worse…)

Over the last several days, my Twitter follower count has been on a steady decline including one drop of nearly 200 overnight last Wednesday.

So, what does this all mean?

What it means is that Twitter is cleaning house. They are removing spam accounts in droves! Unfortunately some innocent folks are getting wiped out  as well… This from TechCrunch:

Spam accounts on Twitter are becoming a big problem, inflating follower counts and setting the stage for unwanted commercial come-ons and scams. (And you thought spam on Gmail was bad). As Twitter inches towards becoming a place to do business, it needs to sweep the spammers out of its system. Inevitably, some innocent bystanders will suffer collateral damage.

Collateral Damage… hmmm.

This whole Twitter Spam business led me to this conclusion: On some level – mass spamming must work or the spammers wouldn’t continue with it, right? I have to think so. So my question is: Who the hell clicks on these spam profiles and then actually follows the links?

My guess – the same people who follow the links in their spam email. The same people who were ready to pay (or did) for that bank transfer from a Prince in Nigeria… Get my drift. The spammers are getting pretty creative with their methods too. Here’s one I discovered this morning while searching for trending Twitter topics on Bing Tweets:

Twitter Spam

If you look at the above picture, the entire tweet from these “people” are the moments trending topics: Jay-Z, Follow Friday, Comic-Con, New Moon (the new Twilight movie) and USF Tampa. Clever for a spammer to find a way to show up in Twitter’s trending topics – But rather insidious too – here’s why:

USF Tampa was a trending topic because the campus had sent out an alert via Twitter that there was a gunman on campus and they issued the following warning:

Twitter Spam can effect important information

Good Samaritans around the world using Twitter re-tweeted the warning and even praised Twitter’s ability to spread this kind of information.

Twitter Spam can effect important information

Cool huh – unless you are a damn spammer muddying up the water when a real emergency is in progress.

Personally, I am happy that Twitter is cleaning house! I say clean it good.

Twitter is the most efficient way for me to stay in front of my current and potential future customers/clients. It is a great platform for the spread of information, for dialogue, interaction and quite cool for just learning new things… Let’s just say NO to the Twitter Spammers!

The trending topic that really inspired this post: Twitter Cracks Down.

What steps can Twitter take against these Twitter Spammers? Please add your comments below – Thanks!

If you liked this post, why not re-tweet it using the above link (right next to the title).

The Amazing Power of “HTTP://”

Monday, June 1st, 2009

Huh? What’s that? Or even “yeah, so what…”

Web Address

How many times in an email, Facebook, Twitter or other sites have you seen a web address like this: www.govisitmysite.com and the damn thing isn’t clickable? A little annoying, right?

How many times have you copied and pasted the link?

My guess… very few. By adding these 7 simple characters, you unleash the mad, straight up power that is the INTERNET! You are leaving money, leads, customers, clients (and did I mention MONEY) on the table by not making your link clickable everywhere and anywhere you can!

NEWS FLASH —–> No one is going to take the time to copy and paste your link, EVER! (almost)

Err on the side of good business – use the http:// and your link  becomes live: http://www.govisitmysite.com (this is an example only). Don’t leave prospective clients, customers and/or cash hanging on Facebook, Twitter and even in your email.

The other bonus is that you get those important backlinks to your site – without the http:// all you get is some text on another site…

Here’s a little experiment for you. Pay attention to all the non-working links you see, just on Facebook (especially on the person’s profile and their own link) and report back here. I would love and appreciate the feedback. If you found this post helpful, Please leave a comment!

Thanks and happy linking, Facebooking and Twittering…

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