Using Twitter to provide dynamic and responsive customer support.
January 24, 2012 by Lennie Appelquist
Filed under Twitter Tuesday
Whatever your product or service, there will be times when things go wrong or expectations are not met and it is very important on these occasions to manage your relationship with the customer. This is where good after sales care and customer support comes in. They are just as key to your relationship with clients as having a good product at a good... [Read more ⇒]
Promoted Tweets
January 17, 2012 by Lennie Appelquist
Filed under Twitter Tuesday
Promoted Tweets are an advertising service offered by Twitter which enables businesses to target users with their campaign messages. Promoted Tweets are simply normal tweets that businesses pay to have highlighted to a wider audience. Targeting can be carried out according to several different criteria: Timeline – get to the top of your followers’... [Read more ⇒]
Using Twitter in your Marketing Mix
January 10, 2012 by Lennie Appelquist
Filed under Twitter Tuesday
Before incorporating Twitter into your marketing mix you need to get to know how it works. Unless you know what you are doing it will show very quickly. You must also make sure it adds value to your campaign and overall marketing strategy. While it is free to join and constructing Tweets appears to be a quick and simple task, do not underestimate... [Read more ⇒]
On Becoming A Tweeter
December 13, 2011 by Lennie Appelquist
Filed under Twitter Tuesday
Why would somebody want to join many social media sites? Why not just stay in one and use it for all their socializing and business needs? Why put all your details all over again from one social media tool to another? Well, the real or imagined possibilities! Human beings are a curious lot and wanting to satisfy their curiosity makes for an interesting... [Read more ⇒]
Twitter – Chirping Like A Bird
November 22, 2011 by Lennie Appelquist
Filed under Twitter Tuesday
Tweeting is literally like bird singing. This is because, like singing birds, tweeting is heard all over the World Wide Web. It is also brief and focused. It is heard by those who want to hear. The bird tweet is also sharp and high pitched and immediately attracts attention to whomever it is aimed at. This is why tweets do not have to be long winding... [Read more ⇒]
