Advertising through Twitter

Twitter offers a range of opportunities for building your brand or increasing awareness of your products and campaigns.  The only way for you to start to get the benefits from a presence on Twitter is to start tweeting.  The art of tweeting is to be succinct, witty or interesting and to use just a few [...]

Freshen Up – use Twitter to reinvigorate interest in your brand

If you are struggling to find inspiration for marketing your brand or product sometimes the best approach is to make it fun and be positive.  Twitter gives businesses the chance to liven up their image and become a fresh, fun and funky contributor to the buzz around certain topics or conversations.  Twitter can be used [...]

Using Twitter to provide dynamic and responsive customer support.

Whatever your product or service, there will be times when things go wrong or expectations are not met and it is very important on these occasions to manage your relationship with the customer.  This is where good after sales care and customer support comes in.  They are just as key to your relationship with clients [...]

Promoted Tweets

Promoted Tweets are an advertising service offered by Twitter which enables businesses to target users with their campaign messages.  Promoted Tweets are simply normal tweets that businesses pay to have highlighted to a wider audience.  Targeting can be carried out according to several different criteria: Timeline – get to the top of your followers’ timeline [...]

Using Twitter in your Marketing Mix

Before incorporating Twitter into your marketing mix you need to get to know how it works.  Unless you know what you are doing it will show very quickly.  You must also make sure it adds value to your campaign and overall marketing strategy.  While it is free to join and constructing Tweets appears to be [...]

On Becoming A Tweeter

Why would somebody want to join many social media sites? Why not just stay in one and use it for all their socializing and business needs? Why put all your details all over again from one social media tool to another? Well, the real or imagined possibilities! Human beings are a curious lot and wanting [...]

Twitter – Chirping Like A Bird

Tweeting is literally like bird singing. This is because, like singing birds, tweeting is heard all over the World Wide Web. It is also brief and focused. It is heard by those who want to hear. The bird tweet is also sharp and high pitched and immediately attracts attention to whomever it is aimed at. [...]

Tweeting Has Become Trendy

When twitter came out some years after Facebook, people did not take it very seriously. They thought that, with the inverted “f”, making an upright “t”, twitter was piggybacking on Facebook’s goodwill. People did not take the time to study this new social media site at that time and this led to a slow beginning [...]

Twitter Is The New PR Manager

Before a person buys a product or service from a company, they are treated like royalty. All goes well until they have an enquiry or a problem to sort AFTER they have bought the product or service. That is a totally different tale and we all have horror stories to write about the shoddy manner [...]

Tweeting New Followers Daily

Twitter has gained significant momentum in the recent days and has acquired many members lately. This is especially true for the older adults in the working world. This makes Twitter ideally suited for a company to look for new business prospects with the hope of growing their client base. In Twitter, we all know that [...]

Tweeting For Time Value Addition

People have basically abandoned the offline face- to-face world for the digital cybertek faceless world. Because this is fast becoming the way to go, then good use of time comes into play especially when we are talking about making time become money. Social media networks, when viewed through the eyes of a professional should be [...]

Twitter – Saving Communities And Lives

Very few people would really believe that social media sites like Twitter, dubbed the “playground of the bored and mobile”, could really do something beneficial for people, let alone actually save lives by being what it is. The funny thing is, it does, and it continues to do so. Take the story of a simple [...]

How Important Is Instant?

Internet has definitely changed the lives of people today. For one, it has propagated the need and want for things instant, instant food and beverage, instant winnings, even instant information. By instant, of course, what is meant here is getting it in the least possible time, and not really practically instantaneous, since internet is still [...]

The Hidden Side Of Social Media

There is a very good chance that 8 to 9 out of 10 of your friends are into social media, what with everyone spending more and more time in front of computers posting endless streams of their thoughts and comments. Out of the these 8 to 9 friends, there is a good chance that 6 [...]

Why People Use Twitter

Just like most people, I like social media. I actually spend a good chunk of my time daily engaging on it, mostly because it affords me the luxury of actually not having to do something that can be remotely described as “boring”, such as study, work, or chores. While I am no stranger to social [...]

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