Freshen Up – use Twitter to reinvigorate interest in your brand

If you are struggling to find inspiration for marketing your brand or product sometimes the best approach is to make it fun and be positive.  Twitter gives businesses the chance to liven up their image and become a fresh, fun and funky contributor to the buzz around certain topics or conversations.  Twitter can be used [...]

Using Twitter to provide dynamic and responsive customer support.

Whatever your product or service, there will be times when things go wrong or expectations are not met and it is very important on these occasions to manage your relationship with the customer.  This is where good after sales care and customer support comes in.  They are just as key to your relationship with clients [...]

Promoted Tweets

Promoted Tweets are an advertising service offered by Twitter which enables businesses to target users with their campaign messages.  Promoted Tweets are simply normal tweets that businesses pay to have highlighted to a wider audience.  Targeting can be carried out according to several different criteria: Timeline – get to the top of your followers’ timeline [...]

Using Twitter in your Marketing Mix

Before incorporating Twitter into your marketing mix you need to get to know how it works.  Unless you know what you are doing it will show very quickly.  You must also make sure it adds value to your campaign and overall marketing strategy.  While it is free to join and constructing Tweets appears to be [...]

Twitter Is The New PR Manager

Before a person buys a product or service from a company, they are treated like royalty. All goes well until they have an enquiry or a problem to sort AFTER they have bought the product or service. That is a totally different tale and we all have horror stories to write about the shoddy manner [...]

Twitting Into The Market

Twitter Tuesday Tip of the Week: In a thoroughly saturated market, which is mostly the best way to describe the situation today, it is almost impossible to make any sort of headway amidst all the brands, businesses, and companies all seeking to elbow each other out of the collective attention of the consuming public. Given [...]

Why Is Twitter Even As Effective As It Is?

Twitter Tuesday Tip of the Week: Just like a little bird that never seems to stop twitting and flitting about, Twitter has been one of the most effective online tools nowadays to create any form of buzz, be it to scandalize a personality, broadcast an event, or simply let people know what you’re up to. [...]

Establishing the Right Voice – A Twitter Case Study and More

When we talk about establishing the right voice from the perspective of social networking marketing, and use a specific Twitter case study as an example; we must also understand that the ‘right voice’ applies to all marketing situations. Obviously there are certain tendencies in varied directions for all marketing vehicles, but online these don’t vary [...]

Twitter Marketing

Twitter Tuesday Tip of the Week: Big Business Doing Big Things on Twitter Huge companies are finding Twitter the newest and sometimes fastest way to react to customer support, customer feedback and more. Although it is accepted that most companies will update with breaking company news and sales by tweeting it some big businesses are [...]

Twitter To Find A Job?

Are you on Twitter? If you are, you certainly know that you are not alone–32 million others are tweeting right along with you. But did you know that you can use this awesome social media tool to help you find a job? A recent Yahoo! HotJobs poll showed that only 8% of respondents have used [...]

DIY Marketing: Paranormal Activity

I really love clever marketing campaigns! Here is a case study on Paramount Pictures Marketing Campaign for the low budget feature “Paranormal Activity” and some tips on how you can use some of the ideas in your own marketing. Hoping to catch lightning in a bottle (or the ghost in the machine), Paramount Pictures has [...]