Proving You Care

June 13, 2011 by  
Filed under Marketing & Promotion

Customer fills in the feedback survey isolated on blue

Proving You Care: “More companies will fail than success in business, and the ones that succeed are the ones that prove they care.” Proving we care the Guerrilla way, as we are all starting to realize; means using unconventional methods to achieve conventional business goals. This means instead of investing money in massive marketing campaigns,... [Read more ⇒]

Guerrilla Marketing

guerilla marketing

Customer Reverence: “Always show reverence for your customers by constantly following up and assisting them.” In the USA alone, nearly 80% of all business is lost due to not following up after a sale. It is not high prices which cause this, nor even poor service – it is essentially apathy on the part of the business owner. Send them... [Read more ⇒]

Is Failure the Secret to Success?

August 31, 2010 by  
Filed under Strategies

Failure

Look beneath the surface of many great business successes, and you’re likely to find a trail of failures that preceded them. Describing the painstaking trial-and-error process that led eventually to the creation of the incandescent light bulb – and General Electric – prolific inventor Thomas Edison said “I have not failed. I... [Read more ⇒]

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