Case Study – Starbucks Customer Service
December 16, 2010 by Lennie Appelquist
Filed under Customer Service, Small Business Thursday
Here is your Small Business Thursday Tip of the Week: I have written before about the importance of providing excellent customer service and about the concept of fixing a mistake by over delivering. Here’s a great example courtesy of my favorite coffee spot – Starbucks. Imagine if you will… You pull off the road on [...]
Starbucks’ at it Again – DIY Marketing
October 3, 2009 by Lennie Appelquist
Filed under Marketing & Promotion
Maybe you recall grabbing your free pastry from Starbuck’s on Free Pastry Tuesday. If you missed it, let me assure you that the pastries were great (and FREE) and above all the marketing plan was awesome! Starbucks’ last campaign worked so well that they are at it again. Before I tell what’s going on now, [...]
Social Media Revolution – Fact or Fad?
August 20, 2009 by Lennie Appelquist
Filed under Social Media
Does Social Media represent a total shift in the way we communicate? Does Social Media fundamentally change the way we do business? Is Social Media the Biggest shift since the Industrial Revolution? Personally, I think YES. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account [...]
