I Like it! A Facebook Like Button for WordPress

For a couple of weeks now, the social media world has been abuzz with the release of Facebook’s “Like” button that has spread across the web like a (dare I say) virus. After the first week, Facebook announced it’s “Like” button, the powerful social network says 50,000 websites have adopted the change. “Already, just one [...]

Viral Marketing Campaign by Nestle Crunch!

Oh you have to call the Nestle Hot line at 1-800-295-0051 When asked if you want to continue in English or Spanish, wait quietly for about 10 seconds (really, don’t say anything) just wait and listen for the next message – this is where it will connect the caller to about the funniest set of [...]

A Kinder, Gentler Facebook Design

Yet another Facebook Makeover What did Facebook Change? So here’s the scoop – The top navigation has changed. One big change (some may say RADICAL!) is that Facebook’s search bar is on the left – “Oh no! Say it isn’t so! On every site I visit, the search is on the right, what will I [...]

Riding the Google Wave

What is Google Wave? Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. Google Wave is a real-time communication platform. It combines aspects of email, instant messaging, wikis, [...]

Marketing like a Rock Star – Take 3

This, I guess is a part 3 of the Rockstar marketing series… The 1st 2 posts dealt primarily with how Rock Stars enroll their audience, building and solidifying relationships, before “closing” the sale. In this installment of “Marketing Like A Rock Star”, I am going to take a different approach – talking about a Rock [...]

Why have a Blog?

Why should I Blog? That is a question that I hear often. Here’s the answer and it’s a simple one. If you are doing business online and you don’t have an unlimited marketing budget, blogging is the most important weapon in your arsenal. But I use Facebook and Twitter, isn’t that enough? A good start? [...]

Social Media Revolution – Fact or Fad?

Does Social Media represent a total shift in the way we communicate? Does Social Media fundamentally change the way we do business? Is Social Media the Biggest shift since the Industrial Revolution? Personally, I think YES. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account [...]

The Power of Twitter Introductions

Funny thing happened on my way to filming a Twitter Introduction… Yesterday morning, I uploaded a Twitter Introduction Video to YouTube. I had seen a few others and thought that the notion of a Twitter Introduction video would be great. Twitter is such an amazing platform. Not only can I really connect with people and [...]

10 Small Business Trends for 2009

I love prognosticators! It’s the end of the year and now’s the time when all the predictions are coming in. I don’t really care what Jennifer Aniston and John Mayer are up to (it’s OK if you do… No judgment from me) but give me some insight on small business trending and I’m all over [...]

3 Killer (Quality) Traffic Generating Techniques

There are many effective ways to drive targeted to your website traffic without having to resort to expensive pay per click. The quality of the traffic is good, and sometimes even better than those paying for clicks. Here are 3 to wet you appetite. And these methods are… Drum roll please… 1. Article Marketing Article [...]

Social Network Overload!

Ok so here’s a funny albeit, interesting take on the way social networking can start to overrun our daily lives. I am a total proponent of the power of social networking, but never the less this is very funny. Think social networking sites are fun and useful? See what happens when things get a little [...]

The Business Value Of Social Networking

Great interview on Forbes,com with John McCrea, head of marketing for Plaxo, which manages 40 million online address books, to learn why entrepreneurs need to get into the game, how to do it and where this is all going. John McCrea: There are a few phases to social networking. The first phase was Friendster, MySpace [...]