A Kinder, Gentler Facebook Design

February 6, 2010 by Lennie Appelquist  
Filed under Facebook

Yet another Facebook Makeover What did Facebook Change? So here’s the scoop – The top navigation has changed. One big change (some may say RADICAL!) is that Facebook’s search bar is on the left – “Oh no! Say it isn’t so! On every site I visit, the search is on the right, what will I [...]

5 Free Photo Editors For Your Mac

October 1, 2009 by Lennie Appelquist  
Filed under Website Resources

If you are blogging or using social networks like Facebook or Twitter – you will eventually need some kind of photo editing software. Head and shoulders above the rest is Photoshop – Adobe Photoshop, or simply Photoshop, is a graphics editing program developed and published by Adobe Systems. It is the current market leader for [...]

DIY Marketing: Paranormal Activity

September 30, 2009 by Lennie Appelquist  
Filed under Marketing & Promotion

I really love clever marketing campaigns! Here is a case study on Paramount Pictures Marketing Campaign for the low budget feature “Paranormal Activity” and some tips on how you can use some of the ideas in your own marketing. Hoping to catch lightning in a bottle (or the ghost in the machine), Paramount Pictures has [...]

Why have a Blog?

September 22, 2009 by Lennie Appelquist  
Filed under WordPress, blogging

Why should I Blog? That is a question that I hear often. Here’s the answer and it’s a simple one. If you are doing business online and you don’t have an unlimited marketing budget, blogging is the most important weapon in your arsenal. But I use Facebook and Twitter, isn’t that enough? A good start? [...]

Social Media Revolution – Fact or Fad?

August 20, 2009 by Lennie Appelquist  
Filed under Social Media

Does Social Media represent a total shift in the way we communicate? Does Social Media fundamentally change the way we do business? Is Social Media the Biggest shift since the Industrial Revolution? Personally, I think YES. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account [...]

Suspended by Twitter

July 6, 2009 by Lennie Appelquist  
Filed under Twitter

Lessons Learned from a Twitter Timeout Yesterday provided an amazing lesson. A ton (yes, probably a ton, if you could weigh them) of legitimate Twitter accounts were suspended. WOW! We’re not talking any accounts here, we are talking big hitters like my friend and social media goddess Mari Smith (Twitter – @marismith), Twitter blogger @AlFerretti, [...]

What NOT to put on Your Facebook Profile

March 1, 2009 by Lennie Appelquist  
Filed under Facebook

Teenage fired for complaining about job on Facebook Ok – here’s the deal. Don’t put anything on your social network pages that you don’t want the ENTIRE world to know about. You on Facebook is a window to your life – or so is the perception of people who read what you post on Facebook, [...]

Social Network Overload!

Ok so here’s a funny albeit, interesting take on the way social networking can start to overrun our daily lives. I am a total proponent of the power of social networking, but never the less this is very funny. Think social networking sites are fun and useful? See what happens when things get a little [...]

Ning and the Art of the Viral Spiral

There is a great article in the new Fast Company Magazine all about the do it yourself social network “”Ning”. The article begins by letting us in on a little secret: Here’s something you probably don’t know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from [...]

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