Target Market Penetration – Storytelling and Sharing Sells Internationally

October 19, 2012 by  
Filed under Small Business Thursday

Target Market Penetration

Challenges, Mistakes and Overcoming Language Barriers Storytelling for target market penetration is what social media video is actually all about. Showing how something is done for example is visual; we are visual beings, so storytelling in the form of teaching is enhanced when done in video. With the teaching or showing ‘how to’ comes persuasion... [Read more ⇒]

Viral Strategies For Business to Business Video Marketing

October 12, 2012 by  
Filed under Small Business Thursday

b2b

There are slightly different markets in which businesses would like viral strategies to work online. There is the ‘business to consumer’ (B2C) space and the ‘business to business’ (B2B) space. With B2C video marketing, brands have already acknowledged that there is massive power to be harnessed in video marketing. The traditional... [Read more ⇒]

Viral Social Media – Entertaining A Target Audience – Do’s and Don’ts

April 9, 2012 by  
Filed under Marketing Monday

Social Media wheel with spokes  and icons

The best possible way to entertain a target audience, and in return benefit from viral social media, is to get a professional to do the job. However, this is not always possible, and also not always necessary. In the business scheme of things, it is possible to train staff to become video savvy while you leave the big stuff to the professionals. You... [Read more ⇒]

Social Media Marketing – Business Engagement on Steroids

Social Media Marketing

Social media marketing, integrated with video is not only a ‘next generation’ way of engaging business, it is business engagement on steroids. There are very special advantages to combining social media marketing strategies with video, and this concept and methodology has fast become a vital part of social technology – thought to be even... [Read more ⇒]

Web Video Production – Dive Deeper Than You Think Into Social Video

March 26, 2012 by  
Filed under Marketing Monday

Web Video Production

Web video production is only the first step after the planning phase for viral video marketing, so, creation is only part of the task. It is a very important task, but it is also unfortunate that many small and large businesses alike come to a ‘STOP’ after a video has been created and uploaded; they then believe that they have won the battle. While... [Read more ⇒]

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