Why your business should have an e-marketing strategy

January 19, 2012 by  
Filed under Small Business Thursday

Business & Graph Word in 3d effect

If you are running a small business the chances are you don’t find time for writing strategies and investigating new marketing opportunities.  But by ignoring this essential part of business management you may be selling your business short.  Marketing in the internet and social media age has the advantage that many of the activities which in the... [Read more ⇒]

Email opt-in providers

January 12, 2012 by  
Filed under Small Business Thursday


Email marketing is all about building your relationship with your customers.  It is therefore essential to have an effective approach to email campaigns to get the most out of your wider marketing campaign and to create the right reputation for your company and product.  To get the most out of email marketing and limit the potential for your email... [Read more ⇒]

Unique Selling Proposition

January 5, 2012 by  
Filed under Small Business Thursday


In order to stand out in the ocean of e-marketing currently rolling over consumers and to not get pushed out by the ‘big fish’ you need to find an element to your business which is unique.  By finding your business’ unique selling proposition or USP you can stand out from the crowd and attract customers.  What makes your product, service, message... [Read more ⇒]

Starting a Joint Venture

October 24, 2011 by  
Filed under Marketing Monday


Unfortunately, many people in business think joint ventures are only for the big companies. McDonald’s can do those movie tie-ins with the big Hollywood studios, for example, because they have enough customers and marketing power to make most companies eager to work with them. But what if you’re a small business? How can you get anyone to want to... [Read more ⇒]

Putting the Customer Back in Customer Service

October 20, 2011 by  
Filed under Small Business Thursday

customer service

Let’s be honest. When is the last time you were honestly impressed by customer service you received? Today, it’s much more common to hear complaints about horrible phone exchanges, rude cashiers, and poorly informed sales staff than anything resembling good customer service. You don’t want that for your business. Customer loyalty is important;... [Read more ⇒]

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