Benefits of e-marketing for small businesses

The range of marketing options available to small businesses has grown enormously as a result of the emergence of e-marketing.  In addition there are many benefits for small businesses who use e-marketing effectively. Some of these include: Wide geographic reach The internet enables every business, no matter how small, to have a global reach.  Take [...]

Why your business should have an e-marketing strategy

If you are running a small business the chances are you don’t find time for writing strategies and investigating new marketing opportunities.  But by ignoring this essential part of business management you may be selling your business short.  Marketing in the internet and social media age has the advantage that many of the activities which [...]

Email opt-in providers

Email marketing is all about building your relationship with your customers.  It is therefore essential to have an effective approach to email campaigns to get the most out of your wider marketing campaign and to create the right reputation for your company and product.  To get the most out of email marketing and limit the [...]

Unique Selling Proposition

In order to stand out in the ocean of e-marketing currently rolling over consumers and to not get pushed out by the ‘big fish’ you need to find an element to your business which is unique.  By finding your business’ unique selling proposition or USP you can stand out from the crowd and attract customers.  [...]

Starting a Joint Venture

Unfortunately, many people in business think joint ventures are only for the big companies. McDonald’s can do those movie tie-ins with the big Hollywood studios, for example, because they have enough customers and marketing power to make most companies eager to work with them. But what if you’re a small business? How can you get [...]

Putting the Customer Back in Customer Service

Let’s be honest. When is the last time you were honestly impressed by customer service you received? Today, it’s much more common to hear complaints about horrible phone exchanges, rude cashiers, and poorly informed sales staff than anything resembling good customer service. You don’t want that for your business. Customer loyalty is important; just ask [...]

Strategies for Credibility Marketing Success

Too many businesses overlook the importance of credibility marketing but as you grow and reach customers outside of your local geographic area this form of marketing becomes even more important. After all, if potential customers don’t trust you then they aren’t going to buy from you. There are a number of strategies you can use [...]

Twitter & Creative Marketing: Two Success Stories

As with most social media, Twitter has become an increasingly popular marketing tool for businesses. The service has millions of users all over the world so it’s not hard to understand why making use of tweets could be a great idea for building a brand or reaching new audiences. However, many companies have struggled in [...]

Low-Tech Marketing Success Ideas

Today, so much of marketing advice focuses on how to use technology and the Internet to reach new customers or to improve existing customer relationships that we forget there are other ways of marketing services and products. In fact, small companies sometimes need to begin at a local level and engage in very inexpensive marketing [...]

Inbound Marketing and the Internet: A Successful Marriage

Much of what people mean when they talk about marketing is outbound marketing. Outbound marketing means you are trying to reach potential customers who may fall into your targeted demographic but who may or may not be interested in what you have to offer. They are non-qualified leads, as we say in the business. On [...]

Why Your Small Business Needs a Referral Program

Word of mouth marketing was once thought to be the only type of marketing a business needed to be successful. We all know that isn’t true. This type of marketing in which customers tell one another about your product or service to inspire them to also buy your products or services does work but isn’t [...]

Expanding Markets Courtesy of the Internet

Basic Marketing 101 tells you to locate your target market and focus on a radius around your location and focus on marketing to the people most likely to use your service or buy your product. Of course, that seems like sage advice for most businesses. At least, it did until the Internet came along and [...]

Email Newsletter Success Doesn’t Require Technical Skills

Part of marketing your business is keeping your company in the minds of your customers. If they need what you sell but don’t think of you instantly then you could lose them to a competitor pretty easily. With email marketing, you can easily position yourself as a memorable company while also increasing brand awareness, promoting [...]

Creating a Buzz: Online Marketing Success

If the Internet has taught us nothing else about marketing, it has taught us the importance of getting people to start talking about your product. With hundreds of millions of people around the world on every continent turning to the Internet for news, information, entertainment and more, it is definitely the best place to start [...]

Spying on Your Competitors

Spying: “The more you ‘spy’ on your competitors, your industry, and yourself, the more opportunities you’ll find to improve.” “Spying” sounds like one of those odd words or phrases we should never admit to… a little like picking your nose in public. Some things should never be said, heard or seen! Spying has this underground [...]

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