Benefits of e-marketing for small businesses

The range of marketing options available to small businesses has grown enormously as a result of the emergence of e-marketing.  In addition there are many benefits for small businesses who use e-marketing effectively. Some of these include: Wide geographic reach The internet enables every business, no matter how small, to have a global reach.  Take [...]

Promoting on a budget

For small and medium sized businesses it can be difficult to justify expenditure on promotions and advertising.  However with the right strategy and a creative approach it is possible to achieve a great deal with very little resources.  The bad news is there are no quick fixes, it really takes planning, time and a great [...]

Relationship Management through e-marketing

It has become even easier to build good relationships with your customers with the emergence of e-marketing techniques.  The range of approaches available at the click of a mouse is a huge benefit to small business owners.  Especially as much of it can be done very simply and for little cost.  However in order to [...]

Email opt-in providers

Email marketing is all about building your relationship with your customers.  It is therefore essential to have an effective approach to email campaigns to get the most out of your wider marketing campaign and to create the right reputation for your company and product.  To get the most out of email marketing and limit the [...]

Putting the Customer Back in Customer Service

Let’s be honest. When is the last time you were honestly impressed by customer service you received? Today, it’s much more common to hear complaints about horrible phone exchanges, rude cashiers, and poorly informed sales staff than anything resembling good customer service. You don’t want that for your business. Customer loyalty is important; just ask [...]

Strategies for Credibility Marketing Success

Too many businesses overlook the importance of credibility marketing but as you grow and reach customers outside of your local geographic area this form of marketing becomes even more important. After all, if potential customers don’t trust you then they aren’t going to buy from you. There are a number of strategies you can use [...]

Twitter & Creative Marketing: Two Success Stories

As with most social media, Twitter has become an increasingly popular marketing tool for businesses. The service has millions of users all over the world so it’s not hard to understand why making use of tweets could be a great idea for building a brand or reaching new audiences. However, many companies have struggled in [...]

Low-Tech Marketing Success Ideas

Today, so much of marketing advice focuses on how to use technology and the Internet to reach new customers or to improve existing customer relationships that we forget there are other ways of marketing services and products. In fact, small companies sometimes need to begin at a local level and engage in very inexpensive marketing [...]

Inbound Marketing and the Internet: A Successful Marriage

Much of what people mean when they talk about marketing is outbound marketing. Outbound marketing means you are trying to reach potential customers who may fall into your targeted demographic but who may or may not be interested in what you have to offer. They are non-qualified leads, as we say in the business. On [...]

Expanding Markets Courtesy of the Internet

Basic Marketing 101 tells you to locate your target market and focus on a radius around your location and focus on marketing to the people most likely to use your service or buy your product. Of course, that seems like sage advice for most businesses. At least, it did until the Internet came along and [...]

Email Newsletter Success Doesn’t Require Technical Skills

Part of marketing your business is keeping your company in the minds of your customers. If they need what you sell but don’t think of you instantly then you could lose them to a competitor pretty easily. With email marketing, you can easily position yourself as a memorable company while also increasing brand awareness, promoting [...]

5 Tips for a Successful Marketing System

Marketing Monday Tip of the Week: Fine Tune Your Marketing Action Plan! What few small businesses truly respect is the fact that marketing is a system. It is not a campaign or a single advertisement but instead a process.  Before any campaign can be successful there must be an understanding of the system and the [...]

Location Based Marketing – What Works and What Is Not Working Yet

Small Business Thursday Tip Of The Week: Location, Location, Location Location based marketing could work, the idea is sound the technology is there but it hasn’t quite taken flight yet, at least not on all fronts. The way it might work in a perfect social environment is that the customer checks into the store and [...]

Small Businesses Get Big Help With Must Have Tech, Marketing And Social Media Resources

Small Business Thursday Tip of the Week. Get the New Year Started on the Right Foot. How to leverage social media to the best advantage, what are the hottest apps coming out and how can they help a small business grow and more are just some of the results from Mashable’s Year End Roundup. While [...]

10 Small Business Trends for 2009

I love prognosticators! It’s the end of the year and now’s the time when all the predictions are coming in. I don’t really care what Jennifer Aniston and John Mayer are up to (it’s OK if you do… No judgment from me) but give me some insight on small business trending and I’m all over [...]