Social Media Revolution – Fact or Fad?
August 20, 2009 by Lennie Appelquist
Filed under Social Media
Does Social Media represent a total shift in the way we communicate? Does Social Media fundamentally change the way we do business? Is Social Media the Biggest shift since the Industrial Revolution? Personally, I think YES. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account [...]
Marketing Like a Rock Star, Take Two
February 24, 2009 by Lennie Appelquist
Filed under Marketing & Promotion, Rock Star Marketing, WordPress, You Tube
Marketing Lessons From Christina Aguilera While “cruising” around YouTube, I stumbled across this video of Christina Aguilera performing live in Sydney Australia. Watching this video (not my normal fare, but damn can she perform), I noticed how she uses so many sales and trainer techniques. I touched on this before in the post: How to [...]
Connecting to Your Message
January 19, 2009 by Lennie Appelquist
Filed under Doing Business Online, Marketing & Promotion
Whenever I start talking about marketing to nearly all my clients, the first thing they say is, “I hate to sell“. We all sell. Whether it’s ourselves to an employer or prospective mate, or our products and/or services we are always selling. Yet we “hate it”. Why do you think? Well I have an idea. [...]
