Marketing with a Purpose – Leo Burnett Dares LeBron to Step in Michael Jordan’s Shoes

July 3, 2010 by  
Filed under Rock Star Marketing


Chicago Ad Agency Leo Burnett Dares LeBron to Step in MJ’s Shoes using extremely bold advertising campaign If you are the Chicago Bulls, and you really want LeBron James to leave Cleveland and play with you, evidently, now is when you pull out all the stops. Rock Star Marketing Alert! You don’t ask LeBron James to come to Chicago and play... [Read more ⇒]

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