Marketing Guru or Con Artist?
February 16, 2010 by Lennie Appelquist
Filed under Internet Marketing, Marketing & Promotion
4 things to look for when hiring a marketing consultant: I am constantly surprised (and down right annoyed) at shat some people try to pass of as Internet Marketing skills. Whenever hiring a web designer, “marketing expert” or SEO company, look out for these warning signs. Or don’t and them come to me so I [...]
Marketing like a Rock Star – Take 3
October 6, 2009 by Lennie Appelquist
Filed under Rock Star Marketing
This, I guess is a part 3 of the Rockstar marketing series… The 1st 2 posts dealt primarily with how Rock Stars enroll their audience, building and solidifying relationships, before “closing” the sale. In this installment of “Marketing Like A Rock Star”, I am going to take a different approach – talking about a Rock [...]
Why have a Blog?
September 22, 2009 by Lennie Appelquist
Filed under blogging, WordPress
Why should I Blog? That is a question that I hear often. Here’s the answer and it’s a simple one. If you are doing business online and you don’t have an unlimited marketing budget, blogging is the most important weapon in your arsenal. But I use Facebook and Twitter, isn’t that enough? A good start? [...]
3 Killer (Quality) Traffic Generating Techniques
December 22, 2008 by Lennie Appelquist
Filed under Creating Backlinks, Marketing & Promotion, You Tube
There are many effective ways to drive targeted to your website traffic without having to resort to expensive pay per click. The quality of the traffic is good, and sometimes even better than those paying for clicks. Here are 3 to wet you appetite. And these methods are… Drum roll please… 1. Article Marketing Article [...]
Social Network Overload!
July 21, 2008 by Lennie Appelquist
Filed under Facebook, MySpace, Social Networking
Ok so here’s a funny albeit, interesting take on the way social networking can start to overrun our daily lives. I am a total proponent of the power of social networking, but never the less this is very funny. Think social networking sites are fun and useful? See what happens when things get a little [...]
The Business Value Of Social Networking
July 18, 2008 by Lennie Appelquist
Filed under Doing Business Online, Small Business Online, Social Networking
Great interview on Forbes,com with John McCrea, head of marketing for Plaxo, which manages 40 million online address books, to learn why entrepreneurs need to get into the game, how to do it and where this is all going. John McCrea: There are a few phases to social networking. The first phase was Friendster, MySpace [...]
Ning and the Art of the Viral Spiral
May 30, 2008 by Lennie Appelquist
Filed under Facebook, Google, Internet Marketing, Internet Video, Social Bookmarking, Social Networking, Viral Marketing, Web 2.0, Web Design
There is a great article in the new Fast Company Magazine all about the do it yourself social network “”Ning”. The article begins by letting us in on a little secret: Here’s something you probably don’t know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from [...]
