Web Video Production – Dive Deeper Than You Think Into Social Video

Web video production is only the first step after the planning phase for viral video marketing, so, creation is only part of the task. It is a very important task, but it is also unfortunate that many small and large businesses alike come to a ‘STOP’ after a video has been created and uploaded; they then believe that they have won the battle. While... [Read more ⇒]

Is Pinterest the right choice for your social media marketing?

Pinterest is this year’s social media phenomenon; it was the fastest site in history to reach 10 million unique visits in a month. That means in terms of take up and user adoption Pinterest beat out both Facebook and Twitter. So what does Pinterest do? It allows users to essentially set up online scrapbooks in a magazine format – if you see an image... [Read more ⇒]

The 1,000lb guerilla in the search engine – online marketing that works

Guerilla marketing is one of those catch phrases you’ll hear often in conjunction with online marketing, and it is important. So in order to help you make the most of this interesting and innovative strategy we’ve got some tips to help get you started. Before you start Remember that online – content is king. If you haven’t spent some time working... [Read more ⇒]

Product, Place, Price and Promotion – why the 4 Ps are still relevant today

The concept of the 4 Ps may have come from a 1960s text book by Neil Borden but they are still relevant today.  Most Marketing courses continue to be based around the simple ideas of Product, Place, Price and Promotion.  These categories have now been widened and many different concepts, processes and strategies formulated for each.  Some marketing... [Read more ⇒]

Promoting on a budget

For small and medium sized businesses it can be difficult to justify expenditure on promotions and advertising.  However with the right strategy and a creative approach it is possible to achieve a great deal with very little resources.  The bad news is there are no quick fixes, it really takes planning, time and a great deal of self-promotion.  The... [Read more ⇒]

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