Product, Place, Price and Promotion – why the 4 Ps are still relevant today

The concept of the 4 Ps may have come from a 1960s text book by Neil Borden but they are still relevant today.  Most Marketing courses continue to be based around the simple ideas of Product, Place, Price and Promotion.  These categories have now been widened and many different concepts, processes and strategies formulated for [...]

Promoting on a budget

For small and medium sized businesses it can be difficult to justify expenditure on promotions and advertising.  However with the right strategy and a creative approach it is possible to achieve a great deal with very little resources.  The bad news is there are no quick fixes, it really takes planning, time and a great [...]

Relationship Management

Relationship management is just as important for small and medium sized enterprises as for big corporate giants.  It is at the heart of good business, ensuring you keep your customers.  When your customers discuss dealing with your company you want the tone to be flattering as this will attract new customers and build your business’ [...]

Is it time to review your internet marketing campaign or strategy?

If you are wondering why you should consider reviewing your current digital marketing strategy then ask yourself the following questions: Is digital marketing an integral part of your wider marketing strategy or has it been ‘tacked on’ to your previous marketing plans? What percentage of your customers come from the internet? Is your website a [...]

Strategy and objectives for e-marketing

In order to effectively plan and deliver an e-marketing campaign it needs to be set within the wider marketing strategy for your business.  The approach you should take for an e-marketing strategy is broadly the same as any marketing strategy. First define what you want to achieve through a set of objectives then apply your [...]

Starting a Joint Venture

Unfortunately, many people in business think joint ventures are only for the big companies. McDonald’s can do those movie tie-ins with the big Hollywood studios, for example, because they have enough customers and marketing power to make most companies eager to work with them. But what if you’re a small business? How can you get [...]

Letting Your Staff Do the Marketing for You

Sometimes our best marketing assets are right under our noses, but we just don’t see them. That’s the case with your staff. Sure, they provide a good experience for your customers or clients and that’s important. But they can be a valuable asset in other ways, too. Upselling & Cross Selling Whether you run a [...]

Using Your Price as a Marketing Tool

When we think of marketing based on pricing, we usually think of advertisements for sales prices or special limited time discounts. But you can be using your price point as one of your most effective marketing tools. The best part is you don’t necessarily have to be the cheapest in town to use price to [...]

Twitter & Creative Marketing: Two Success Stories

As with most social media, Twitter has become an increasingly popular marketing tool for businesses. The service has millions of users all over the world so it’s not hard to understand why making use of tweets could be a great idea for building a brand or reaching new audiences. However, many companies have struggled in [...]

Getting Your Lost Customers Back

Your customers are your most important asset. Without them, you wouldn’t be able to stay in business or keep any of the other assets your company possesses now. But sometimes you lose customers and, usually, they aren’t going to tell you why. Sure, sometimes it won’t have anything do with your business, but that doesn’t [...]

Why You Need a Mailing List (or What to Do with the One You Already Have)

Mailing lists sometimes don’t get the appreciation they deserve. In reality, they are the backbone of your marketing efforts, especially when you are trying to build loyalty and increase spending among your current customers or clients. There are plenty of good ways to build your own mailing list. You just need a reason for people [...]

Why Your Small Business Needs a Referral Program

Word of mouth marketing was once thought to be the only type of marketing a business needed to be successful. We all know that isn’t true. This type of marketing in which customers tell one another about your product or service to inspire them to also buy your products or services does work but isn’t [...]

Why One Size Should Not Fit All in Your Marketing

As a small business, your marketing budget is probably limited. But that’s no reason to put all of your eggs in one basket. No matter how much success you’ve found with a single marketing approach you can’t afford to rely solely on one type of marketing. You need diversification if you want to get the [...]

Affordable Email Marketing

Once you have a customer you don’t want to lose them. While there are things that can happen beyond your control, you don’t want customers to disappear because of something you neglected to do, such as keep in touch. Good relationship marketing means you need to keep your customers aware of your presence so even [...]

Creating a Buzz: Online Marketing Success

If the Internet has taught us nothing else about marketing, it has taught us the importance of getting people to start talking about your product. With hundreds of millions of people around the world on every continent turning to the Internet for news, information, entertainment and more, it is definitely the best place to start [...]

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