Using Your Price as a Marketing Tool
October 10, 2011 by Lennie Appelquist
Filed under Marketing Monday
When we think of marketing based on pricing, we usually think of advertisements for sales prices or special limited time discounts. But you can be using your price point as one of your most effective marketing tools. The best part is you don’t necessarily have to be the cheapest in town to use price to [...]
How To Use Twitter to Reach Local Customers
September 25, 2009 by Lennie Appelquist
Filed under Doing Business Online
Twitter is a great marketing tool. Many people might make the mistake of thinking that it’s only for online businesses, but Twitter will bring a ton of business to a local brick and mortar shop. A friend of mine in Minneapolis Minnesota uses Twitter, very effectively, to get customers to walk into his shop everyday! [...]
