Letting Your Staff Do the Marketing for You
October 17, 2011 by Lennie Appelquist
Filed under Marketing Monday
Sometimes our best marketing assets are right under our noses, but we just don’t see them. That’s the case with your staff. Sure, they provide a good experience for your customers or clients and that’s important. But they can be a valuable asset in other ways, too. Upselling & Cross Selling Whether you run a [...]
Strategies for Credibility Marketing Success
October 13, 2011 by Lennie Appelquist
Filed under Small Business Thursday
Too many businesses overlook the importance of credibility marketing but as you grow and reach customers outside of your local geographic area this form of marketing becomes even more important. After all, if potential customers don’t trust you then they aren’t going to buy from you. There are a number of strategies you can use [...]
Web Design – Form vs Function
December 20, 2008 by Lennie Appelquist
Filed under Internet Marketing, Marketing & Promotion, Web Design, Website Content
Nobody wants to browse a web page full of text, because, let’s face facts it’s outright boring. When creating a web site, the developer has to implement in the web site components which will make the visitor come back and visit the page again. The perfect way to do this is by using web design [...]
