Starting a Joint Venture

October 24, 2011 by  
Filed under Marketing Monday

Joint-Venture

Unfortunately, many people in business think joint ventures are only for the big companies. McDonald’s can do those movie tie-ins with the big Hollywood studios, for example, because they have enough customers and marketing power to make most companies eager to work with them. But what if you’re a small business? How can you get anyone to want to... [Read more ⇒]

Letting Your Staff Do the Marketing for You

October 17, 2011 by  
Filed under Marketing Monday

upselling

Sometimes our best marketing assets are right under our noses, but we just don’t see them. That’s the case with your staff. Sure, they provide a good experience for your customers or clients and that’s important. But they can be a valuable asset in other ways, too. Upselling & Cross Selling Whether you run a retail chain selling products or... [Read more ⇒]

Using Your Price as a Marketing Tool

October 10, 2011 by  
Filed under Marketing Monday

marketing-tools

When we think of marketing based on pricing, we usually think of advertisements for sales prices or special limited time discounts. But you can be using your price point as one of your most effective marketing tools. The best part is you don’t necessarily have to be the cheapest in town to use price to lure in customers. Know the Competition First,... [Read more ⇒]

Getting Your Lost Customers Back

October 3, 2011 by  
Filed under Marketing Monday

recover customers

Your customers are your most important asset. Without them, you wouldn’t be able to stay in business or keep any of the other assets your company possesses now. But sometimes you lose customers and, usually, they aren’t going to tell you why. Sure, sometimes it won’t have anything do with your business, but that doesn’t mean you shouldn’t... [Read more ⇒]

Why You Need a Mailing List (or What to Do with the One You Already Have)

September 26, 2011 by  
Filed under Marketing Monday

Mailing lists sometimes don’t get the appreciation they deserve. In reality, they are the backbone of your marketing efforts, especially when you are trying to build loyalty and increase spending among your current customers or clients. There are plenty of good ways to build your own mailing list. You just need a reason for people to give you their... [Read more ⇒]

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