The 1,000lb guerilla in the search engine – online marketing that works

February 27, 2012 by  
Filed under Marketing Monday

Guerrilla Marketing

Guerilla marketing is one of those catch phrases you’ll hear often in conjunction with online marketing, and it is important. So in order to help you make the most of this interesting and innovative strategy we’ve got some tips to help get you started. Before you start Remember that online – content is king. If you haven’t spent some time working... [Read more ⇒]

Product, Place, Price and Promotion – why the 4 Ps are still relevant today

February 6, 2012 by  
Filed under Marketing Monday

Pie chart concept

The concept of the 4 Ps may have come from a 1960s text book by Neil Borden but they are still relevant today.  Most Marketing courses continue to be based around the simple ideas of Product, Place, Price and Promotion.  These categories have now been widened and many different concepts, processes and strategies formulated for each.  Some marketing... [Read more ⇒]

Relationship Management

January 23, 2012 by  
Filed under Marketing Monday

management

Relationship management is just as important for small and medium sized enterprises as for big corporate giants.  It is at the heart of good business, ensuring you keep your customers.  When your customers discuss dealing with your company you want the tone to be flattering as this will attract new customers and build your business’ reputation. ... [Read more ⇒]

Is it time to review your internet marketing campaign or strategy?

January 16, 2012 by  
Filed under Marketing Monday

Marketing business sales

If you are wondering why you should consider reviewing your current digital marketing strategy then ask yourself the following questions: Is digital marketing an integral part of your wider marketing strategy or has it been ‘tacked on’ to your previous marketing plans? What percentage of your customers come from the internet? Is your website a... [Read more ⇒]

Strategy and objectives for e-marketing

January 9, 2012 by  
Filed under Marketing Monday

Marketing business sales

In order to effectively plan and deliver an e-marketing campaign it needs to be set within the wider marketing strategy for your business.  The approach you should take for an e-marketing strategy is broadly the same as any marketing strategy. First define what you want to achieve through a set of objectives then apply your budget and focus your resources... [Read more ⇒]

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