The “Secret” of Compelling Headlines

September 24, 2009 by  
Filed under Copywriting, Marketing & Promotion

In the volumes of information and how-to guidance on writing strong headlines, one fundamental principle is too often overlooked …. The objective of your headline is not to sell, but to connect with your reader. It’s easy to lose sight of this objective with headlines – especially when marketers and copywriters are under intense pressure to increase... [Read more ⇒]

Web Design – Form vs Function

Nobody wants to browse a web page full of text, because, let’s face facts it’s outright boring. When creating a web site, the developer has to implement in the web site components which will make the visitor come back and visit the page again. The perfect way to do this is by using web design thus making the site attractive and eventually, popular.... [Read more ⇒]

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