The “Secret” of Compelling Headlines
September 24, 2009 by Lennie Appelquist
Filed under Copywriting, Marketing & Promotion
In the volumes of information and how-to guidance on writing strong headlines, one fundamental principle is too often overlooked …. The objective of your headline is not to sell, but to connect with your reader. It’s easy to lose sight of this objective with headlines – especially when marketers and copywriters are under intense pressure [...]
Web Design – Form vs Function
December 20, 2008 by Lennie Appelquist
Filed under Internet Marketing, Marketing & Promotion, Web Design, Website Content
Nobody wants to browse a web page full of text, because, let’s face facts it’s outright boring. When creating a web site, the developer has to implement in the web site components which will make the visitor come back and visit the page again. The perfect way to do this is by using web design [...]
