Proving You Care

June 13, 2011 by  
Filed under Marketing & Promotion

Customer fills in the feedback survey isolated on blue

Proving You Care: “More companies will fail than success in business, and the ones that succeed are the ones that prove they care.” Proving we care the Guerrilla way, as we are all starting to realize; means using unconventional methods to achieve conventional business goals. This means instead of investing money in massive marketing campaigns,... [Read more ⇒]

Starbucks’ at it Again – DIY Marketing

October 3, 2009 by  
Filed under Marketing & Promotion

Maybe you recall grabbing your free pastry from Starbuck’s on Free Pastry Tuesday. If you missed it, let me assure you that the pastries were great (and FREE) and above all the marketing plan was awesome! Starbucks’ last campaign worked so well that they are at it again. Before I tell what’s going on now, let’s have a quick... [Read more ⇒]

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