Solving Your Customer’s Problems
June 17, 2011 by Lennie Appelquist
Filed under Customer Service, Marketing & Promotion
Solve Your Customer’s Problems: “It is easier to sell a solution to a problem than to sell a positive benefit.” The word ‘Guerrilla’ has been traditionally used in conjunction with, and with special reference to ‘warfare’. ‘Guerrilla warfare’ is an irregular type of warfare which regularly entails conflicts involving small groups of fighters, often including [...]
Case Study: How Aaron Patzer Made $170 Million in Two Years
November 4, 2009 by Lennie Appelquist
Filed under Doing Business Online, Marketing & Promotion, Small Business Online
In 2007, Aaron Patzer launched Mint.com as a user-friendly alternative to Quicken. Now, just two short years later, Intuit, which makes Quicken, paid over $170 million for his website. So how’d he do it? Let’s take a look shall we and see how we can apply this to your business. Inc Magazine offers 5 quotes [...]
