Social Media is Here to Stay (Just Ask the GAP!)

October 12, 2010 by  
Filed under Branding, Social Media

gap-newth

Gap’s logo returns to blue after fans gripe about new logo online Yup, that’s the headline I just read. A new logo is a gamble. It can brighten up a company’s image — or enrage loyal customers. The Gap learned that lesson the hard way, after debuting a new logo last week that immediately touched off a customer backlash. Since... [Read more ⇒]

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