Facebook Influences Small Businesses

Facebook Friday Tip of the Week Use your Facebook Fan Page to Drive People into your Business – The Sprinkles Effect It is no news now that social networking sites like Facebook are a great tool for the small and large business if used the right way. What most businesses are doing right now, is [...]

What Is Hootsuite?

Here is your Twitter Tuesday Tip of the Week: In this era of too many places to post to, too many jobs to be done, and when even the most efficient mult-tasker finds there are not enough hours in the day, Hootsuite is a savior. Hootsuite is a web based application containing an entire set [...]

What’s Your Brand’s Social ID?

That is a question that was asked in AdAge Magazine. It never really answers the question per se, but alludes to several different problems when branding with social media. This article speaks mostly to large businesses, but you know how I like to apply the rules of the big players to the rest of us. [...]

The Influence Project

How influential are you? OK so here’s an interesting concept: You got a lot of friends on Facebook and tons of followers on Twitter, even a great profile over on LinkedIn, but the question remains: How influential are you? That’s where the guys over at Fast Company Magazine – they are attempting to gauge exactly [...]

4 Tips to Small Business Marketing on a Shoestring

So you are a small business. If I ask you what your marketing budget is – does your answer sound like: “What marketing budget?” If that’s the case (or if you said, “pretty small”…) you need a dose of guerrilla marketing – or marking tips for a shoestring budget. Following are some tips that will [...]

10 Tips to Getting Your Business Blog Started

I preach about blogging (using WordPress) for small business – until I’m blue in the face, really. But there is good reason. Let me explain: Blogging might  very well be the single most important thing you do for your small business online. It’s not the only thing – but it sets the foundation for everything [...]

6 Reasons Business Owners Should Embrace Social Media

There are tons of reasons, literally tons, that you should be using social media to generate more revenue for your business. Today I’ll give you six reasons why you as a small business owner or sole proprietor should be using social media every day to effectively connect with your current potential and future customers and [...]

Why have a Blog?

Why should I Blog? That is a question that I hear often. Here’s the answer and it’s a simple one. If you are doing business online and you don’t have an unlimited marketing budget, blogging is the most important weapon in your arsenal. But I use Facebook and Twitter, isn’t that enough? A good start? [...]

Social Media Revolution – Fact or Fad?

Does Social Media represent a total shift in the way we communicate? Does Social Media fundamentally change the way we do business? Is Social Media the Biggest shift since the Industrial Revolution? Personally, I think YES. If Starbucks can get almost 600,000 people to register for their Free Pastry Tuesday “Event” on Facebook and account [...]

Suspended by Twitter

Lessons Learned from a Twitter Timeout Yesterday provided an amazing lesson. A ton (yes, probably a ton, if you could weigh them) of legitimate Twitter accounts were suspended. WOW! We’re not talking any accounts here, we are talking big hitters like my friend and social media goddess Mari Smith (Twitter – @marismith), Twitter blogger @AlFerretti, [...]

Ning and the Art of the Viral Spiral

There is a great article in the new Fast Company Magazine all about the do it yourself social network “”Ning”. The article begins by letting us in on a little secret: Here’s something you probably don’t know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from [...]