This is part 4 of my Marketing Like a Rock Star Series. What do you have that can be your single most powerful door opener (conversation starter)? Did you play college ball in the Pac 10? Traveled to all 7 continents? Did Kobe Bryant crash into you when saving a ball from out of bounds? We all have ‘em, now it’s time to start using ‘em… Among... [Read more ⇒]
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Lennie Appelquist knows his stuff. My experience of working with Lennie is that he is such a creative thinker -- in addition to understanding fully every aspect of the service he provides -- that at the end of each of our interactions I've thought to myself, "Whew! Thank goodness for Lennie!"