Promoting on a budget

For small and medium sized businesses it can be difficult to justify expenditure on promotions and advertising.  However with the right strategy and a creative approach it is possible to achieve a great deal with very little resources.  The bad news is there are no quick fixes, it really takes planning, time and a great [...]

Is it time to review your internet marketing campaign or strategy?

If you are wondering why you should consider reviewing your current digital marketing strategy then ask yourself the following questions: Is digital marketing an integral part of your wider marketing strategy or has it been ‘tacked on’ to your previous marketing plans? What percentage of your customers come from the internet? Is your website a [...]

Strategy and objectives for e-marketing

In order to effectively plan and deliver an e-marketing campaign it needs to be set within the wider marketing strategy for your business.  The approach you should take for an e-marketing strategy is broadly the same as any marketing strategy. First define what you want to achieve through a set of objectives then apply your [...]

Starting a Joint Venture

Unfortunately, many people in business think joint ventures are only for the big companies. McDonald’s can do those movie tie-ins with the big Hollywood studios, for example, because they have enough customers and marketing power to make most companies eager to work with them. But what if you’re a small business? How can you get [...]

Letting Your Staff Do the Marketing for You

Sometimes our best marketing assets are right under our noses, but we just don’t see them. That’s the case with your staff. Sure, they provide a good experience for your customers or clients and that’s important. But they can be a valuable asset in other ways, too. Upselling & Cross Selling Whether you run a [...]

Strategies for Credibility Marketing Success

Too many businesses overlook the importance of credibility marketing but as you grow and reach customers outside of your local geographic area this form of marketing becomes even more important. After all, if potential customers don’t trust you then they aren’t going to buy from you. There are a number of strategies you can use [...]

Using Your Price as a Marketing Tool

When we think of marketing based on pricing, we usually think of advertisements for sales prices or special limited time discounts. But you can be using your price point as one of your most effective marketing tools. The best part is you don’t necessarily have to be the cheapest in town to use price to [...]

Getting Your Lost Customers Back

Your customers are your most important asset. Without them, you wouldn’t be able to stay in business or keep any of the other assets your company possesses now. But sometimes you lose customers and, usually, they aren’t going to tell you why. Sure, sometimes it won’t have anything do with your business, but that doesn’t [...]

Low-Tech Marketing Success Ideas

Today, so much of marketing advice focuses on how to use technology and the Internet to reach new customers or to improve existing customer relationships that we forget there are other ways of marketing services and products. In fact, small companies sometimes need to begin at a local level and engage in very inexpensive marketing [...]

Inbound Marketing and the Internet: A Successful Marriage

Much of what people mean when they talk about marketing is outbound marketing. Outbound marketing means you are trying to reach potential customers who may fall into your targeted demographic but who may or may not be interested in what you have to offer. They are non-qualified leads, as we say in the business. On [...]

Why Your Small Business Needs a Referral Program

Word of mouth marketing was once thought to be the only type of marketing a business needed to be successful. We all know that isn’t true. This type of marketing in which customers tell one another about your product or service to inspire them to also buy your products or services does work but isn’t [...]

Expanding Markets Courtesy of the Internet

Basic Marketing 101 tells you to locate your target market and focus on a radius around your location and focus on marketing to the people most likely to use your service or buy your product. Of course, that seems like sage advice for most businesses. At least, it did until the Internet came along and [...]

Why One Size Should Not Fit All in Your Marketing

As a small business, your marketing budget is probably limited. But that’s no reason to put all of your eggs in one basket. No matter how much success you’ve found with a single marketing approach you can’t afford to rely solely on one type of marketing. You need diversification if you want to get the [...]

Affordable Email Marketing

Once you have a customer you don’t want to lose them. While there are things that can happen beyond your control, you don’t want customers to disappear because of something you neglected to do, such as keep in touch. Good relationship marketing means you need to keep your customers aware of your presence so even [...]

How to Get the Maximum Benefits from Social Media Marketing

Marketing Monday Tip of the Week: Always have a Plan! Social media marketing sounds like a great idea, and it is but all too often small businesses enter into the marketing venue without any particular overall strategy. What that means is that they either hit it lucky (seldom) or they waste time and effort and [...]

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