Is it time to review your internet marketing campaign or strategy?

If you are wondering why you should consider reviewing your current digital marketing strategy then ask yourself the following questions: Is digital marketing an integral part of your wider marketing strategy or has it been ‘tacked on’ to your previous marketing plans? What percentage of your customers come from the internet? Is your website a [...]

Strategy and objectives for e-marketing

In order to effectively plan and deliver an e-marketing campaign it needs to be set within the wider marketing strategy for your business.  The approach you should take for an e-marketing strategy is broadly the same as any marketing strategy. First define what you want to achieve through a set of objectives then apply your [...]

Starting a Joint Venture

Unfortunately, many people in business think joint ventures are only for the big companies. McDonald’s can do those movie tie-ins with the big Hollywood studios, for example, because they have enough customers and marketing power to make most companies eager to work with them. But what if you’re a small business? How can you get [...]

Inbound Marketing and the Internet: A Successful Marriage

Much of what people mean when they talk about marketing is outbound marketing. Outbound marketing means you are trying to reach potential customers who may fall into your targeted demographic but who may or may not be interested in what you have to offer. They are non-qualified leads, as we say in the business. On [...]

Expanding Markets Courtesy of the Internet

Basic Marketing 101 tells you to locate your target market and focus on a radius around your location and focus on marketing to the people most likely to use your service or buy your product. Of course, that seems like sage advice for most businesses. At least, it did until the Internet came along and [...]

Why One Size Should Not Fit All in Your Marketing

As a small business, your marketing budget is probably limited. But that’s no reason to put all of your eggs in one basket. No matter how much success you’ve found with a single marketing approach you can’t afford to rely solely on one type of marketing. You need diversification if you want to get the [...]

Affordable Email Marketing

Once you have a customer you don’t want to lose them. While there are things that can happen beyond your control, you don’t want customers to disappear because of something you neglected to do, such as keep in touch. Good relationship marketing means you need to keep your customers aware of your presence so even [...]

Facebook For Business

Facebook: New guide provides advice on how to make the most of the site Facebook has launched a new page called Facebook for Business. The how-to page guides businesses on how to best use the site’s pages, ads, deals, social plugins and sponsored stories. The page was added to Facebook after Google not only asked [...]

How to Hire a Web Designer

A large portion of my clientele are folks who have gotten a bad deal or, in a lot of cases, made a bad deal for themselves when hiring a designer for their website. I spend a lot of time cleaning up other “designer’s” messes, in large part, because the client didn’t know a few key [...]