Is it time to review your internet marketing campaign or strategy?

January 16, 2012 by  
Filed under Marketing Monday

Marketing business sales

If you are wondering why you should consider reviewing your current digital marketing strategy then ask yourself the following questions: Is digital marketing an integral part of your wider marketing strategy or has it been ‘tacked on’ to your previous marketing plans? What percentage of your customers come from the internet? Is your website a... [Read more ⇒]

Strategy and objectives for e-marketing

January 9, 2012 by  
Filed under Marketing Monday

Marketing business sales

In order to effectively plan and deliver an e-marketing campaign it needs to be set within the wider marketing strategy for your business.  The approach you should take for an e-marketing strategy is broadly the same as any marketing strategy. First define what you want to achieve through a set of objectives then apply your budget and focus your resources... [Read more ⇒]

Starting a Joint Venture

October 24, 2011 by  
Filed under Marketing Monday

Joint-Venture

Unfortunately, many people in business think joint ventures are only for the big companies. McDonald’s can do those movie tie-ins with the big Hollywood studios, for example, because they have enough customers and marketing power to make most companies eager to work with them. But what if you’re a small business? How can you get anyone to want to... [Read more ⇒]

Inbound Marketing and the Internet: A Successful Marriage

September 22, 2011 by  
Filed under Small Business Thursday

inbound-marketing

Much of what people mean when they talk about marketing is outbound marketing. Outbound marketing means you are trying to reach potential customers who may fall into your targeted demographic but who may or may not be interested in what you have to offer. They are non-qualified leads, as we say in the business. On the other hand, you have inbound marketing.... [Read more ⇒]

Expanding Markets Courtesy of the Internet

September 15, 2011 by  
Filed under Small Business Thursday

Internet market

Basic Marketing 101 tells you to locate your target market and focus on a radius around your location and focus on marketing to the people most likely to use your service or buy your product. Of course, that seems like sage advice for most businesses. At least, it did until the Internet came along and changed the scope of marketing. Today, you could... [Read more ⇒]

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