The Danger of Originality

The Danger of Originality: “Don’t always seek to Invent; Innovate instead.” There is massive difference between innovation and invention. The classic example is trying to re-invent the wheel, what massive waste of energy to come up with a square wheel that works? Innovation is taking the wheel as it was invented and then improving on [...]

Brand Loyalty the Key to Success

Here’s your Marketing Monday tip of the week: Use innovation to build brand loyalty Perhaps the idea that brand loyalty is what makes the world go around is not a new one but few have pulled it off the way the folks at Apple have. You know you are doing something right when the Marketer [...]

Ning and the Art of the Viral Spiral

There is a great article in the new Fast Company Magazine all about the do it yourself social network “”Ning”. The article begins by letting us in on a little secret: Here’s something you probably don’t know about the Internet: Simply by designing your product the right way, you can build a billion-dollar business from [...]